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Digital Consultancy

For healthcare and life sciences
Define your digital direction with industry-specific strategic advice

As a specialist agency for the healthcare sector, combining digital expertise with years of healthcare-specific experience, we are uniquely positioned to develop digital strategies for our clients in pharma, medical devices and healthcare services.

We know that when it comes to digital strategy, there is no one-size-fits-all solution. That’s why we’ll work closely with you to develop bespoke strategies that harness your unique strengths and opportunities while driving real digital change.

Research

"I can't recommend this team enough!

They are truly a partner, one which I rely on for their expertise and strategic council; from establishing our digital platforms to now executing campaigns across a range of channels. Medico Digital are always honest about their thoughts on which direction to take and always align to our objectives. Medico Digital are responsive and agile in their ability to pivot to meet our needs. They are an incredibly valuable member of our team at iRhythm and I enjoy working with them all - THANK YOU!"

Natasha Brown - iRhythm UK Marketing Manager

What is your area of focus right now?

We add value in all of these areas

Developing a strategy for growth

  • Market analysis
  • Competitor analysis
  • Customer Identification and Segmentation
  • Gap analysis
  • SWOT analysis

Clarifying your vision and values

  • Define a Vision Statement
  • Values Creation and Validation
  • Employee Survey
  • Personality cards
  • Vision canvas

Defining your proposition

  • Competitor Identification
  • Competitor Benchmarking
  • Customer Survey
  • 1-2-1 Interviews
  • Communications review

Designing digital products

  • Product UX
  • Product UI
  • UX Analysis of existing product
  • Product Relationship Map
  • Customer Survey

Modernising your brand

  • Competitor Identification
  • Communications review
  • Brand architecture review
  • Customer Segmentation
  • Brand Persona Development

Why should you consider consultancy?

While the pandemic has accelerated the move towards digital health, many pharma, medtech and consumer healthcare companies still lack a fully defined digital strategy. Others may find their strategy difficult to implement effectively owing to a lack of resources and in-house staff capability or capacity.

That’s where we come in.

Define a digital direction

That feels meaningful and sustainable for your business

An extension of your team

We will add capacity and expertise where you need it most

A roadmap for the project

We will collaborate with stakeholders to keep the plan on track

Regular reporting

Track the impact of your digital strategy

Digital health experts

We know healthcare, and we know it first-hand. We’re experts in your field, and we have a combined digital skillset that you’ll rarely find in an in-house team.

We’re also straightforward, honest and friendly. We will make data-driven, actionable recommendations, and you can rely on us to get creative with our solutions, not the budget.

In addition to our team of digital specialists, when you procure our services for digital consultancy you’ll also gain access to our extended network of strategic partners, including industry expert Neil Thornburn, former Head of Global Digital Business at Smiths Medical.

Neil is a senior digital leader with extensive global experience in both agency and corporate environments, specialising in end-to-end digital and marketing strategy, innovation and business transformation. With over 20 years’ experience conceptualising, planning and managing digital, innovation and transformational activities for B2B and B2C products, services and experiences.

His background includes valuable experience across medical devices and healthcare having worked with various NHS trusts and leading digital business for a global manufacturer (Smiths).

Our work

These are just some examples of the work we can do for you, contact us to discuss your requirements.

Healthcare marketing insights

Healthcare Marketing, SEO, Social media

Advertising regulations: How do you market prescription-only medications?

Healthcare Marketing, Website design

Online booking for clinic websites: What are the benefits?

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Based on 41 reviews
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