NHS App The NHS is rolling out a new app that will revolutionise the way in which patients are able to access the NHS services through their smartphone or tablet. The app (available on Google [...]
What is retargeting? Retargeting (or remarketing) is an advertising strategy that can help keep you on the radar of website visitors once they leave your site. On average, only 2-3% of users will [...]
What is it and why is it important? Web accessibility aims to ensure that all internet users have equal access to all parts of the web. It means that people with all abilities and disabilities [...]
If Instagram’s not a part of your healthcare marketing strategy, then it should be Most healthcare services understand the importance of having a social media presence. From maintaining a [...]
How the Google Medic algorithm update could affect your healthcare website You may have heard that Google’s latest update is affecting the ranking of healthcare websites. If so, you are [...]
General data protection regulation (GDPR) is a new law, enforceable within the UK from 25 May 2018, intended to unify and strengthen protection of data for people within the European Union. GDPR [...]
If you are part of the recruitment team in a healthcare organisation then you will be well aware of the challenges finding skilled, qualified staff can bring. This is only likely to increase in [...]
If you’re a consultant looking to set up your own private practice, it’s vital that you can get to grips with the GMC guidelines for marketing private medical services. The GMC has rigorous [...]
The Competition and Markets Authority has released their final report of their investigation into the private healthcare sector (2014), with changes due to come into effect in 2016. The Order [...]
Traditionally, healthcare organisations have seen a high degree of patient loyalty. Practitioners build up their practices over the course of a career, with family lines and locality often being [...]
