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Insights on Digital Marketing in Healthcare

Have a read through our healthcare marketing insights, containing articles to help clinicians and healthcare organisations get the most out of digital marketing activities.

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  • Advertising guidelines
  • Healthcare marketing
  • PPC
  • SEO
  • Social media
  • The online patient journey
  • Website design

Healthcare marketing, SEO, Website design

Transforming the customer experience: The medical device market meets e-commerce

Written by Jessica Engler

August 10, 2021

Healthcare marketing, SEO, Social media

Advertising regulations: How do you market prescription-only medications?

Written by Jessica Engler

July 13, 2021

Healthcare marketing, Website design

Online booking for clinic websites: What are the benefits?

Written by Jessica Engler

July 1, 2021

Healthcare marketing, Website design

Doctor’s digital arsenal: What is the best software for HCPs?

Written by Hannah Nichols

June 24, 2021

Website design

ICS website design: What to look for

Written by Hannah Weaver

June 16, 2021

Healthcare marketing, Website design

Spire-Ramsay takeover highlights need for patient acquisition

Written by Jessica Engler

June 10, 2021

Healthcare marketing, PPC, Social media

Apple iOS 14 & Facebook – How healthcare marketers can prepare

Written by Inara

May 5, 2021

Healthcare marketing, Social media

TikTok & Snapchat for healthcare marketing

Written by Inara

April 26, 2021

Healthcare marketing

How to optimise your healthcare landing page

Written by Louis

April 9, 2021

Healthcare marketing, SEO

The Rising Importance of Wikipedia as a Source of Healthcare Information

Written by Ollie

February 16, 2021

Healthcare marketing, PPC, Social media

Pharmaceutical Advertising Guidelines: The ‘Need to Knows’

Written by Ollie

November 3, 2020

Social media

How to target clinicians using LinkedIn advertising

Written by Ollie

October 30, 2020

The online patient journey

How to build a landing page that converts leads into paying patients – The Online Patient Journey Part 3

Written by Louis

September 28, 2020

The online patient journey

How to Build A Healthcare Brand: Establishing Expertise, Trust and Authority – The Online Patient Journey Part 2

Written by Louis

August 26, 2020

Healthcare marketing, SEO, The online patient journey

How to Increase Patient Enquiries Using Search Engine Optimisation – The Online Patient Journey Part 1

Written by Louis

July 24, 2020

Healthcare marketing, Website design

Patients are moving online, don’t get left behind!

Written by Ollie

June 10, 2020

Healthcare marketing

UPDATE: How is the coronavirus (COVID-19) affecting private healthcare marketing?

Written by Louis

April 8, 2020

Healthcare marketing

How might the coronavirus (COVID-19) affect private healthcare?

Written by Louis

March 12, 2020

Website design

What to look for when commissioning a new primary care website design

Written by Jack L

February 13, 2020

Social media, Website design

How to: taking clear before & after photos

Written by Inara

December 17, 2019

PPC

Google announces shutdown for PRP & stem cell advertising

Written by Louis

December 11, 2019

Social media

How to develop a patient-centric social media marketing campaign

Written by Ollie

June 18, 2019

Website design

The NHS App: What is it and how will it change the patient journey?

Written by Richard

April 30, 2019

PPC

The complicated world of healthcare retargeting

Written by Jack L

April 4, 2019

SEO, Website design

Website accessibility – How to make friends and not alienate people

Written by Chris

February 19, 2019

Social media

Instagram marketing for doctors

Written by Inara

October 26, 2018

SEO

The Google Medic Update – Don't let your site drop in rankings

Written by Richard

August 24, 2018

Website design

How to make sure your healthcare website is GDPR compliant

Written by Jayne

March 16, 2018

Social media

Why you should be using social media for healthcare recruitment

Written by Vu

March 5, 2018

PPC, SEO, Social media, Website design

GMC Advertising Guidelines for Private Medical Services

Written by Ollie

October 16, 2017

Website design

What the CMA Private Healthcare Order means for your practice

Written by Richard

October 16, 2017

Social media

From word of mouth to online: Why healthcare reputation management matters

Written by Inara

October 6, 2017

PPC, SEO, Social media

How to effectively manage your clinic’s website enquiries

Written by Jack L

October 6, 2017

PPC

Are you guilty of these 5 Adwords mistakes?

Written by Vu

October 6, 2017

PPC, SEO, Social media, Website design

How will healthcare in the UK be affected by GDPR?

Written by Ollie

October 6, 2017

SEO

How to get the most out of patient reviews – Paul Robinson, Doctify

Written by Ollie

October 6, 2017

PPC, SEO, Social media

Is it time to outsource your healthcare marketing?

Written by Louis

October 6, 2017

SEO

Why your clinic location needs to appear on Google Maps

Written by Charlene

September 17, 2017

SEO

A clinician's guide to doing just enough SEO

Written by Louis

August 17, 2017

PPC

What is Google Remarketing?

Written by Richard

July 17, 2017

PPC, SEO, Social media

Healthcare marketing and the rise of digital

Written by Richard

June 17, 2017

Website design

The true value of website design

Written by Richard

May 17, 2017

Website design

Tips to save you money on your next medical website design

Written by Richard

April 17, 2017

Social media

How is social media helping to inform patient choice?

Written by Richard

March 17, 2017

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