If you’re a consultant looking to set up your own private practice, it’s vital that you can get to grips with the GMC guidelines for marketing private medical services. The GMC has rigorous [...]

The Competition and Markets Authority has released their final report of their investigation into the private healthcare sector (2014), with changes due to come into effect in 2016. The Order [...]

Traditionally, healthcare organisations have seen a high degree of patient loyalty. Practitioners build up their practices over the course of a career, with family lines and locality often being [...]

When you work in the private healthcare business, it doesn’t matter how many website enquiries you get if you don’t have an effective system of dealing with them. But for busy medical [...]

Traditionally, healthcare organisations have seen a high degree of patient loyalty. Practitioners build up their practices over the course of a career, with family lines and locality often being [...]

In the wake of the UK’s decision to leave the European Union, as it stands the country and its healthcare sector will not be exempt from compliance with the incoming General Data Protection [...]

Online reviews are here to stay. They inform our decisions and habits every single day and healthcare is no exception. Patients can now rate their consultant experience and provide feedback [...]

Remember when typical marketing challenges for your healthcare business centred around perfecting a customer database for a direct mailing? Or speaking to a local newspaper to get an ad in [...]

When a user opens their smartphone to search for a destination, Google will flag up local registered hotspots. This makes it really quick and easy for users to find directions. However, if you [...]

User experience is key With mobile searches now accounting for over half of online searches, search engines are penalising websites that aren’t mobile responsive, as well as other factors [...]