Medical copywriting experts
Whether you’re looking to engage clinicians or acquire new patients, getting your message across in clear, concise language is critical.
Our team of medical copywriters can help to amplify your brand, engage your target audience, build trust and establish credibility. Our medical copy can be found published all over the world for a wide array of clients, including leading healthcare providers, pharmaceuticals, medical devices and life sciences organisations.
Engage healthcare professionals
Our skilled team of medically trained copywriters and healthcare content specialists are experts in crafting accessible, medically accurate and validated content. Our medical copywriters distil technical and complex information into clear and concise messaging to educate and persuade healthcare professionals, procurement teams and decision-makers.
Experienced at working with regulatory and legal teams to ensure your copy adheres to strict compliance guidelines.
Source material translated from peer reviewed whitepapers and journal articles to ensure your copy meets the highest standards of scientific and medical accuracy.
Unique persona insights provide an unparalleled view into target audience goals and motivations allowing us to develop messaging that resonates.
Attract more patients
Advanced diagnostics, disease prevention, innovative treatments and therapies can be complex and technical to convey, particularly when writing for an audience who don’t have a scientific or medical background.
Our healthcare copywriting team can support all of your content marketing objectives with clinically accurate and engaging copy that speaks to patients without “dumbing down” the content.
Educate your patients with informative content that answers their questions and helps them along their healthcare journey.
We write copy that represents your clinical practice, expertise, ethos and values to help put patients at ease before they set foot in your clinic.
We ensure all medical copy is clinically accurate without overwhelming patients and service users with medical jargon and acronyms.
The written word can inform and educate or persuade. Frequently it must achieve all 3 objectives. Regardless, the sensitive nature of the intent behind a patient seeking information is always taken into account in tone and approach.
Our medical copywriting services
We deliver high-quality healthcare content and medical copywriting to suit your needs. We offer a range of medical copywriting and content marketing services, including:
Premium medical SEO copywriting
Search-driven editorial calendars
Content production for medical website design projects
Content optimisation
Editing and proofreading
Content design tailored to your audience and brand objectives
Onsite content (including home page, treatment pages, service pages, articles & blog posts)
Tone of voice and branding consultation
Our approach
We believe that medical copywriting needs to be accurate, reliable and results-driven.
We know that each healthcare business is unique, so we’ll work closely with you and your team to ensure that your content communicates your message clearly and effectively to the people that really matter.
At its highest level, research requires a team effort, diving into any given topic to source the most up-to-date and comprehensive references from which to produce content.
Interviewing of key stakeholders (subject matter experts, consultants etc.) is always offered. We can create without client input, but the outcome is always superior when we’ve had 30 minutes to capture the USPs, subject-specific info and character of a treatment or product from the experts who know it best.
We use subject matter experts to create our content. For large scale projects requiring multiple writers, our in-house editorial experts will ensure that quality is consistently high, tone of voice is meticulously adhered to and the process is seamlessly managed from start to finish.
Our in-house design team are always on hand to turn your text into a stunning guide for print, an engaging and dynamic web page, or a compelling infographic that will look at home on any website around the world.
If your writing is destined for a web page, we believe in making it as readable as possible for search engines. From keyword mapping to heading structures and metadata, our healthcare SEO experts create a finished product that’s “oven-ready” for top search engine rankings.
FREE guide: The 6 most common healthcare marketing mistakes and how to avoid them
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Discover our medical copywriting projects
Find out how we provide niche expertise to specific consumer and HCP focused sub-brands for their parent companies.
Promoting an award-winning cardiac monitoring system to a niche audience of clinicians.
The Royal Free London Private Patients Unit provides expertise and healthcare services to their patients, with all profits generated being reimbursed back into the NHS.
Bringing a healthcare institution's organic search presence into line with its real world reputation.
Find out how we provide niche expertise to specific consumer and HCP focused sub-brands for their parent companies.
Creating an integrated digital sales funnel to drive awareness and generate high quality leads amongst a niche audience of NHS decision makers and HCPs
Practice Plus Group is England's largest independent provider of NHS services, delivering more than 70 different healthcare centres throughout the UK.
Medical copywriting insights
