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Nestlé Health Science

Nestlé Health Science

“Exercising a sleeping giant’s right to win on search”

Tactical deployment of healthcare-centric international medical writing campaigns for a diverse range of brands under the Nestlé Health Science umbrella.

The challenge

Nestlé is a household name. Being a subsidiary of this giant gives Nestle Health Science access to an abundance of resource, but also presents unique challenges in ensuring organic visibility is maximised for a large number of localised brand websites, each of which serve different objectives, geographic markets and audiences, and each of which have differing budgets, digital maturity and levels of capacity.

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The solution

Nestlé Health Science’s portfolio of websites have a combined 4 million monthly users, we needed to provide a uniform solution to content strategy, catering for local teams that had different budgets, digital maturity and internal capacity.

Step 1.

Create a global approach to website structure
Using our medical expertise and understanding, we produced a roadmap to translate Nestlé Health Science’s website portfolio into a uniform network of highly optimised, organically successful digital assets.


Step 2.

Communicate specific brand opportunities to a wide variety of stakeholders

Going beyond keyword research, we delivered consumer intent model (CIM) studies based on local search patterns and trends. These can then be distilled into actionable content marketing strategies to produce the content that consumers actually care about and find valuable.

This model paved the way for a data-backed approach to medical content creation that could be replicated across any Nestlé sub-brand in any market.

Step 3.

Deliver a first-class organic content strategy
Across multiple sub-verticals, our team of healthcare SEO experts are delivering content marketing strategies for Nestlé Health Science to help them achieve organic success in their respective fields. Healthcare focused food brands, patient condition focused information hubs and everything in between.

We delivered:

  • Technical SEO audits and strategies
  • Detailed content and competitor analysis
  • SEO (and brand objective) focused editorial calendars
  • Premium medical SEO copywriting


Nestlé Health Science e now uses Medico’s research, insights and strategy documentation as a blueprint for their global approach to search engine optimisation.

Here’s what Nicole, Global Lead - Digital Engagement, had to say:

"Working with Medico Digital on optimizing our content strategy to drive improved visibility online and greater engagement on our websites has been great. The team are highly knowledgeable in the healthcare space, this being their area of specialty. They’re smart, reliable and—this is important—patient! And not only have they delivered on our briefs so far, I’ve also learned a lot from my work with them. I’m looking forward to doing more with Medico in the immediate future."

If you’re interested in getting your organisation to the top of Google, then speak to our healthcare marketing experts today.

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