HCP engagement

Leverage our unique industry insights to reach, engage and educate healthcare professionals online.

Clinician engagement experts

With sales rep access declining and physician information increasingly moving online, digital is the new frontier for engaging healthcare professionals.

We help transform how healthcare organisations are seen and found online through beautifully crafted website experiences and tailored digital marketing strategies.

Why Digital?

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HCPs marketing is moving online

With sales rep access declining and physician information gathering moving online, medical technology, pharmaceutical and life science companies are all seeing strategic advantages from prioritising and scaling new digital capabilities.

A multi-channel approach

no silver bullet

No silver bullets

Getting in front of HCPs is difficult because they're; time-poor, aren't looking for products that don’t exist, don't congregate in the same space online and don't generally trust sales messages. We can help you to leverage your digital assets across multiple channels and ensure that you're utilising a broad mix of touch points to maximise exposure amongst HCP audiences.

Content is (still) king

Content is king-01

Create value at every turn

To cut through the noise in online advertising, we need to ensure that we're creating value for your target HCP audiences. Your assets need to be educational, engaging and authoritative to help nurture leads and ensure they're ready for efficient and valuable conversations with sales teams.

Learning from ecommerce

Learning from ecommerrce

The best of both worlds

Our team of digital experts come from both cutting-edge digital agencies and market-leading medical device, pharmaceutical and life science organisations. We combine the best that digital marketing has to offer and focus our approach through a healthcare lens to craft end-to-end campaigns that create a steady stream of high-quality, sales-ready leads.

Unique industry insights

We’ve already done the hard work for you…

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Deep understanding

Deep understanding of the healthcare market built up through years of experience working on clinician engagement campaigns for different healthcare providers.

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Proprietary data

Access to a vast amount of data through our various advertising partner statuses, providing an unparalleled view into the online clinician journey.

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Buying personas

Developed for a wide array of clinician specialities providing unique insights into how to identify, reach and engage medical professionals, KOLs, procurement teams and referrers.

Partnered with leading healthcare publications

We have developed partnerships with some of the world’s leading healthcare publications and journals. Whether it’s brand awareness or lead generation, tap into our network of partnerships for preferential rates and advanced targeting of specialists. Our partnership network includes:

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Healthcare journals and online publications

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Review platforms and healthcare marketplaces

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Data intelligence companies covering both public and private sectors

Healthcare advertising regulations

We can help you navigate the complex regulatory world of healthcare advertising to ensure you don’t fall foul of any of the numerous advertising regulations that pertain to healthcare.

We also work with subject matter experts in information law, privacy and regulatory policy who specialise in the health and care sector advising providers, commissioners, medtech and life sciences organisations on appropriate personal data protection governance across Europe and the world.

Healthcare marketing thought leaders

Our healthcare marketing experts regularly speak at industry-leading events such as the annual Med Tech Innovation Conference on ‘how to transform the customer experience: The medical device market meets e-commerce’.

Healthcare marketing thought leaders

We make all the difference

Stop wasting time going around the houses trying to manage multiple agencies to deliver on your marketing objectives. Outsource the whole challenge to us and let us take full responsibility for your success.

Our healthcare marketing experts aren’t afraid to challenge the status quo and aim to take the headache of digital away with our transparent, knowledgeable and efficient approach aligned to your individual needs and long-term commercial goals.

What do our clients say?

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I had the chance to work with Medico Digital on a website project and I was extremely happy all way through the project. Medico Digital makes sure all your needs are addressed in a polite,...
Marco Lassandro - Marketing Manager, Natrox Wound Care
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The Rediroom campaign has helped reinforce our brand as the leaders in infection prevention and control. We’ve seen success in reaching an audience that is typically very tricky to get hold of through traditional marketing...
Marta Kolodziejska - Digital Marketing Manager, GAMA Healthcare
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Working with Medico Digital on optimizing our content strategy to drive improved visibility online and greater engagement on our websites has been great. The team are highly knowledgeable in the healthcare space, this being their...
Nicole Bulatao - Global Lead, Nestlé Health Science
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A fantastic agency, that provided unparalleled support setting up our Google/Bing PPC and social media marketing campaigns. The team are dedicated, responsive, efficient and perform every task to the highest standard. I would highly recommend...
Louise Childs - Marketing Manager, OnMedica
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I can't recommend this team enough! They are truly a partner, one which I rely on for their expertise and strategic council; from establishing our digital platforms to now executing campaigns across a range of...
Natasha Brown - Marketing Manager, iRhythm UK
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You have created a very skilled team and Medico Digital is one of the most interesting digital companies of the healthcare industry. Congratulations
Elvio Gramignano - Marketing Director, Corin Group

Our HCP engagement success stories

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FREE guide to help you navigate healthcare marketing trends

Learn how to boost your digital strategy by staying ahead of these healthcare marketing trends.

Google Rating
5.0
Based on 51 reviews
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