Ergea Case Study | Healthcare Marketing Specialists

Launching a new global brand targeting healthcare decision makers

Project highlights:

Clear user journey for healthcare providers and decision makers
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Mobile-first website design
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SEO-optimised content
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Roadmap for future development
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Timely launch and seamless transition
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12-week aggressive timeline for website launch

Multilingual website optimised for various device types

Successful launch in January 2023, coinciding with the retirement of the Althea UK brand website

Mobile first web design / Ergea

Clear user journey for healthcare providers and decision makers, highlighting Ergea's value proposition

We developed a user-centric website structure and crafted compelling content that effectively communicated Ergea's unique selling points, capabilities, and services to its wide range of target audiences and stakeholders. By creating tailored user journeys for procurement teams of managed equipment services, clinicians, staff, candidates, senior leadership, and corporate investors, we ensured that each group could easily navigate the website and find the information most relevant to their specific needs and interests. This targeted approach allowed Ergea to showcase its value proposition in a way that resonated with each audience segment, highlighting how the company's offerings could benefit them directly.

Timely launch and seamless transition

Despite the aggressive 12-week timeline, we successfully launched the website in January 2023, coinciding with the retirement of the Althea UK brand website. Careful planning ensured that redirects were implemented to preserve SEO value during the transition.

A mobile-first website design

Our team designed and developed a responsive website that provided a seamless user experience across various devices. The site launched before January 2023, meeting the tight deadline and including essential corporate information, team details, news, blogs, and contact forms.

Clear user journey / Ergea

Showcase of the new corporate brand

The website design aligned with Ergea's new brand guidelines, establishing a strong visual identity and positioning the company as a leading provider of diagnostic imaging and cancer care services in Europe.

SEO-optimised content for corporate and country pages

Our team developed keyword-optimised content for the corporate and country-specific pages, improving search engine visibility and organic traffic growth. The content was created in relevant languages to cater to local markets.

Branded iconography / Ergea

CMS training and access for easy updates

We provided training and access to the content management system (CMS), empowering Ergea's team to easily edit and update the website content.

Identification of local needs and roadmap for future development

Through close collaboration with Ergea's local teams, we identified specific requirements for each market. This insight informed a roadmap for the development of additional functionalities and enhancements for the corporate and local sites throughout 2023/24.

Summary

By partnering with Medico Digital, Ergea successfully launched its new global brand with a unified digital presence. The corporate website showcases Ergea's brand identity, engages its niche audience, and facilitates global and local team communication. With a strong foundation, Ergea is well-positioned to become the largest provider of diagnostic imaging and cancer care services in Europe.