Medical Website Design
Our website design philosophy centres around creating elegant but simple websites that are user centric in their approach, and emphasise the marketing message.
All our designs are mobile friendly and built with search engines in mind to give you a running start up the rankings. We’re straightforward, honest and friendly. We keep our promises, hit our deadlines, stick to the budget, and most importantly – achieve great results.
Responsive Web Design
Optimised User Experience
Search Engine Optimisation (SEO)
Content Management System (CMS)
Responsive Web Design
Mobile searches now account for over half of all online searches and Google have responded to this by penalising websites in their search rankings that aren’t mobile friendly. Its therefore no longer a question of whether you should have a mobile site, you need one if you want to create a good first impression and be looked on favourable by Google’s search algorithms.
All our medical website designs are compatible with mobile and tablet devices to create a seamless customer experience, whatever the device your patients are viewing your website on.
Optimised User Experience
Patient experience is key. Your website can look great, but if it’s not designed with the user in mind then it’s unlikely to generate any new business. Many of the medical websites we see have really useful content for their patients, but are so often presented in a way that is confusing with no clear pathway for booking a consultation.
At Medico Digital, we spend lots of time researching user journeys and performance testing to understand how patients are behaving on your site. By putting the patient at the heart of our all designs and providing clear navigation throughout, we’re able to optimise their online experiences so that when they land on your site they’ll convert.
Search Engine Optimisation
All our medical website designs are built with search engines in mind to give you a running start up the rankings. Unlike other design agencies who tend to only focus on the aesthetics of the site, we use SEO best practices throughout the design process to help your website thrive once it’s launched. This includes subtly integrating keywords into your copy and meta data, resizing and renaming imagery and submitting your sitemap to Google.
For those that wish to invest more time into their search engine optimisation we work both on the website and behind the scenes to improve your rankings. We do this not only on your primary search terms but on other search terms that we identify as opportunities, all of which you can track on your personal online tracking system.
Content Management System (CMS)
A Content Management System is a central interface that allows users to log on to make changes to their content with ease. We build most of our medical websites on WordPress, which is the most used CMS in the world. The reason it’s so popular is because it has great features and it’s easy to use, allowing you or your secretary to update your website anytime you wish.
For anyone who struggles with IT we’re happy to provide free training to get you up to speed with the technology, or alternatively you can always just ask us and as long as it’s not a major change, we’ll be happy to do it for you at no extra cost.
Design Process – 8 Steps to your new website
*Only applicable to some clients and may incur additional charges.
We provide a review of your existing website with analysis of competitor websites and the search market in which you operate. Using this information we’ll suggest an improved sitemap and supporting SEO keyword strategy.
You’ll be assigned a dedicated account manager who will work closely with you to understand your requirements, gather your content and guide you through the design process.
The content on your website plays a big role in converting your traffic into enquiries, and that’s why we spend time making sure it’s engaging to visiting patients by highlighting your treatment approach, charity work, team expertise, patient stories and results.
For brand new practices, or for those looking for a rebrand, we work with our network of professional graphic designers who can create bespoke logo concepts and accompanying colour palettes, supplied in all professional formats for print and digital use.
Once you’ve purchased your domain name, we will point the domain at our UK based host and setup any email mailboxes that you would like for your practice.
Patients want to have an open and honest conversation about their treatment, that’s why they’re much more likely to convert during a consultation. If you want to convert your traffic into enquiries, your website copy must have the same integrity.
We understand that most busy healthcare professionals don’t have the time to write pages of website copy, so for those that need some help we can organise professional medical copywriters to recreate the feeling of a consultation with engaging content that answers patient questions with clear, compelling call to actions throughout.
Our account managers will discuss these options with you, spending time to understand your treatment approach and surgical techniques to ensure your copy represents you, and most importantly reassures patients that their needs will be met.
Great copy, that carefully integrates key terms and related phrases will also help to boost your search engine rankings.
Once we have all your content our designers will begin to develop your new website.
We want you to be entirely happy with your site, so once we have presented you with the first draft of the site you will be given time to look through it in detail and come back to us with all the changes you want made.
When you’re happy with your new site we’ll publish it so ready for all your new patients. Unlike many agencies, we’ll provide you with ongoing support once the site is live so that you can feel rest assured that your online presence is being well looked after.