She loves the performance element of her role — seeing the work reap results is her bread and butter. Inara is fantastic at translating our client’s objectives and turning them into leading campaigns. Inara is extremely proud of the lovely team we’ve built here at Medico Digital and thinks it’s wonderful how we’ve tripled in size since she started.
Inara studied at the Institute of Data and Marketing after graduating from university with a Business degree with a marketing specialism. From there she chose to go client-side until she joined us in 2020. Her background has given her a great insight into the challenges our clients may face and how to make agency relationships work.
Outside of work, Inara loves anything food-related. From cooking, going out to eat or reading recipe books, she does it all. The rest of her free time is devoted to her daughter and husband in Angmering near Brighton (though they do enjoy the occasional road trip to North Uist in the Outer Hebrides of Scotland).
- Inara used to want to be a vet until she realised she couldn’t stand the sight of blood!
- Inara is infamous at Medico for her unwavering amount of optimism.