All case studies

GAMA Healthcare

Developing a multi-channel strategy that helped launch a new infection control solution within a highly competitive market

Video Views on LinkedIn
Impressions across paid campaigns
Clicks through to the Rediroom landing page
The challenge

Generate demand for a new, innovative solution within a competitive market

Infection prevention and control have never been more important. GAMA Healthcare — the producers of Clinell wipes — are leaders in this space. GAMA approached us to help with the launch of Rediroom — an instant patient isolation unit that can be deployed in under five minutes to prevent the spread of infection. So, how do you raise awareness and generate demand for a product that healthcare providers don’t know exists?

The solution

Our task was clear: create an impactful, highly targeted campaign that focused on raising awareness of Rediroom, driving engagement and generating leads amongst NHS decision-makers and healthcare professionals fighting infection on the ground.

Deliver a multi-channel strategy engaging specific stakeholders

By mapping out key customer groups and identifying relevant touchpoints, we were able to create an integrated digital sales funnel to drive awareness and generate high-quality leads amongst a targeted audience of NHS decision-makers, C-suite and procurement teams, as well as healthcare professionals across infection control.

Create hyper-targeted paid ad campaigns

Once we identified platforms that would resonate with our audience, we developed multiple campaigns across mass market and HCP-specific channels that engaged healthcare specialists and invited enquiries. The campaigns included a combination of formats comprising of video, imagery and emotive copy to target niche keywords and phrases. Testing a range of tactics allowed us to maximise results by continuously optimising towards the best performing messaging.

Remarket to an engaged audience

To keep the Rediroom brand front of mind, we deployed remarketing tactics on paid social channels via lead-gen ads based on video views, lead form views and website traffic. Targeting an audience who had already engaged with the GAMA brand gave us a better opportunity to generate quality leads using white paper and market research content to capture their attention.

The Results

The Rediroom campaign launch exceeded expectation and received:

  • 25 quality leads
  • 27k video views on LinkedIn
  • 541k impressions across paid campaigns
  • 2,357 clicks through to the Rediroom landing page

The Medico team are clear in their approach and honest as to what they can deliver. We were unsure how we would approach marketing Rediroom but Medico gave us a clear strategy and recommendations throughout. We initially approached this campaign as a trial, with the potential of expanding a long-term partnership with Medico. Following our experiences of working together, we wouldn’t hesitate to partner with them again.

How can Medico transform your healthcare business?

I need help with
Deep understanding of the healthcare market
Access to vast amount of data
Detailed patient personas

FREE guide: A Practical Guide for Health and Pharma Brands in 2024 and Beyond

Google Rating
Based on 51 reviews
Google Rating
Based on 51 reviews