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GAMA Healthcare

Infection prevention and control have never been more important.

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GAMA Healthcare

Infection prevention and control have never been more important. Headquartered outside London, GAMA Healthcare specialise in the manufacture and distribution of infection prevention and control products.

The Challenge

GAMA approached us to help with the launch of Rediroom - an instant patient isolation unit that can be deployed in under five minutes to prevent the spread of infection. How do you raise awareness and generate demand for a product that healthcare providers don’t know exists? Our campaign focused on increasing awareness of Rediroom, driving engagement and generating leads.

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“The Rediroom campaign has helped reinforce our brand as the leaders in infection prevention and control. We’ve seen success in reaching an audience that is typically very tricky to get hold of through traditional marketing channels, and we’ve generated new leads in a market where we are already very well established.”

Marta Kolodziejska
Digital Marketing Manager at GAMA Healthcare

1635515368722

The Solution

Multichannel Strategy
We created an integrated digital sales funnel to drive awareness and generate high quality leads amongst a niche audience of NHS decision makers and HCPs.

Hypertargted Paid Campaigns
By using paid search and social media channels, we developed a campaign that engaged health care providers and invited enquiries. We used a mix of media, comprising video, imagery and emotive copy, to target niche keywords and phrases.

Remarketing
We deployed remarketing tactics on paid social channels to keep the Rediroom brand front of mind, using lead-gen ads based on video views, lead form views and website traffic. Targeting an audience who have already engaged with the GAMA brand gave us a better chance of lead capture using a whitepaper and relevant market research to capture attention.

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“The Medico team are clear in their approach and honest as to what they can deliver. We were unsure how we would approach marketing Rediroom but Medico gave us a clear strategy and recommendations throughout. We initially approached this campaign as a trial, with the potential of expanding a long-term partnership with Medico. Following our experiences of working together, we wouldn’t hesitate to partner with them again.”

Marta Kolodziejska
Digital Marketing Manager at GAMA Healthcare

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