AI Manifesto | Healthcare Marketing Specialists

AI Manifesto

Embracing AI is not embracing a technology, it’s embracing a mindset to harness the most powerful toolkit available to mankind.

At Medico we are focusing on adopting an agile process for the integration of AI into our services. We recognise the need for this process to prioritise speed, and for our workflows to be modular.

We need to allow new technologies to supersede old in a timespan of weeks, not months.

We believe that focusing too closely on an individual technology is going to be a hindrance in the long term, and that the agile and the flexible will come out on top.

Medico’s AI Adoption Objectives

We have three fundamental objectives shaping our approach to AI adoption that we believe will provide maximum value to clients:

Improving the quality of our output

Creating greater efficiency

Exploring new territory and continuing to innovate

In the short/medium term we see vast opportunity for cost effective scalability, bringing personalisation, performance and creativity previously reserved for the budgets of Pfizer and J&J, to the healthcare marketing teams communicating with hyper-niche audiences.

In every aspect of our work, from the development of AI technologies to their application and beyond, our focus remains steadfast on delivering excellence while upholding the principles of quality, accuracy, and ethical governance.

Our commitments

Transparency and choice

We commit to remaining 100% transparent about our use of AI, and we will always allow our clients to opt-in to process updates as we roll them out. For those who don’t want to come on the journey, nothing will change. For those that do, we will look to continually reduce costs and expand our capabilities.

Safeguarding Quality, Accuracy, and Governance

In recognising the paramount importance of governance in the realm of artificial intelligence in the healthcare industry, we are steadfast in our commitment to not only maintaining but enhancing the quality and accuracy of our work. Here’s what guides our approach:

– Human-centric AI
We firmly believe in the irreplaceable value of the human touch in all that we do. Our AI adoption is intended to augment, not replace, the nuanced and creative capabilities of our team. We are dedicated to ensuring that the essence of what makes our work exceptional remains human at its core.
– Data Integrity and Privacy
The trust of our clients is the foundation of our work. We are unwavering in our promise to uphold the highest standards of data security and privacy, and to lead the way in applying universal regulatory and compliance standards to the use of artificial intelligence. Our practices are designed to safeguard the compliant nature of our clients’ marketing activity.
– Quality and Accuracy
The trust of our clients is the foundation of our work. We are unwavering in our promise to uphold the highest standards of data security and privacy, and to lead the way in applying universal regulatory and compliance standards to the use of artificial intelligence. Our practices are designed to safeguard the compliant nature of our clients’ marketing activity.

Oliver CapelManaging Director

Louis MeletiouDigital Director