Research, insights and strategy that unlock healthcare marketing potential

Utilising our extensive knowledge and understanding of patients’ and healthcare professionals’ online behaviours, our team of digital experts equip your healthcare brand with data-driven insights to drive growth and awareness.

Delving deeper into patient and HCP behaviours and mindsets

We offer a wide range of marketing research services designed to help healthcare organisations gain a deeper understanding of their target audience, competitive landscape, and industry trends.

Leveraging the proprietary data collected through years of healthcare marketing research and campaigns, we provide actionable insights that inform your marketing decisions and help you optimise your efforts for better results.

Marketing research
  • Online market analysis and segmentation
  • Digital competitive intelligence
  • Patient and customer behaviour studies
  • Website and app usability studies
  • Social media listening and analysis
  • Healthcare industry trend analysis
Marketing insights
  • Digital health checks
  • Data, acquisition, analysis and interpretation
  • Performance measurement, attribution modelling and reporting
  • Conversion funnel analysis
  • Marketing ROI analysis
  • Patient and HCP journey mapping and personas
Digital marketing strategy
  • Brand positioning and messaging
  • Multi-channel marketing strategy
  • Content strategy
  • Media planning and buying
  • Social media listening and analysis
  • Social media and influencer marketing
  • Online reputation management

Time to get a digital health check?

To ensure we provide the most effective solutions for our clients, we undertake a tried and tested digital diagnosis programme. This comprehensive process allows us to dig deeper into your organisation’s key challenges, enabling us to develop tailored marketing strategies that address your specific needs and deliver results.

In-depth client consultation

We begin by conducting a thorough consultation with your team to gain a deep understanding of your organisation’s goals, challenges, and marketing objectives. This collaborative approach ensures we are aligned with your vision and can develop the most effective marketing strategies.

Market and competitive analysis

We carry out a comprehensive analysis of your target market and competition, identifying opportunities and threats within the digital landscape. This insight enables us to create tailored marketing strategies that help you stand out and succeed in an increasingly competitive healthcare sector.

Digital performance assessment

Our team evaluates your existing digital presence and marketing efforts, identifying areas for improvement and uncovering untapped potential. This assessment helps us develop data-driven recommendations that maximise your digital marketing ROI.

Customised marketing strategy

Armed with insights from our digital diagnosis programme, we create bespoke marketing strategies that directly address your organisation’s unique challenges and objectives. Our strategic approach ensures that your marketing efforts are focused, targeted, and designed to deliver measurable results.

Talk to our healthcare digital strategists
I had the chance to work with Medico Digital on a website project and I was extremely happy all way through the project. Medico Digital makes sure all your needs are addressed in a polite,...
Marco Lassandro - Marketing Manager, Natrox Wound Care
Working with Medico Digital on optimizing our content strategy to drive improved visibility online and greater engagement on our websites has been great. The team are highly knowledgeable in the healthcare space, this being their...
Nicole Bulatao - Global Lead, Nestlé Health Science
As part of our continuous adoption of a patient-first approach, we engaged Medico Digital to help us develop key patient personas and map the patient journey in order to help us understand the challenges and...
Justin Rocyn-Jones - Marketing Director, SmartTMS

    Google Rating
    Based on 51 reviews
    Google Rating
    Based on 51 reviews