Healthcare social media marketing agency

Work with the UK’s leading healthcare social media marketing agency to engage with both clinicians and HCPs

Social media marketing for healthcare

Whether you’re looking to reach busy clinicians with a new product or service, or aiming to generate new patient enquiries, paid social media marketing is a powerful tool.

Unlike organic social media, using a paid approach means you can target specific audiences with the right messaging at the right time, resulting in increased website traffic and leads to help you hit your revenue goals. Our paid social team are experts at running healthcare paid social campaigns which get results.

Social media marketing for healthcare

Medico Digital's healthcare social media marketing

Audience-first approach

Where does your ideal customer exist online? Each social platform is different and each provides different segmentation options. Depending on your requirements, we’ll use detailed audience personas to establish the channels which will work best for your needs.

Data-driven

To achieve performance that scales we are constantly testing and learning. To get the best results, we use our medical marketing expertise to inform strategy, and then use data at every stage of the campaign to drive further decision-making.

Copy that wows

Our team of medical copywriters are great at crafting copy that converts. Depending on your audience and social channel, they will write engaging, accurate and compliant copy that compliments the creatives and gets your next customers to take action.

Inspirational creatives

From video to static images and carousels, our in-house design team are on hand to help create engaging visuals which capture users’ attention immediately. We ensure creative is aligned to your conversion funnel and is relevant to your buyer journey.

Policy compliance

How do you ensure your ads are compliant when working in a regulated industry like healthcare? We take the headache out of keeping up to date with industry regulations and location-based laws.

Communicating value

How did your campaign perform against your KPIs? We’ll provide detailed reporting and analysis of your campaigns to help you understand the value created from your marketing budgets.

Medical social media marketing techniques

To get great results from paid social advertising, we employ a number of tactics when setting up campaigns. From remarketing to a/b testing, if you get paid social right, it can be a game-changer in terms of generating highly qualified leads and ultimately driving revenue.

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Personalisation

By honing in on specific audiences you can ensure that your message cuts through social media noise. Social media’s greatest tool is its granular targeting, enabling you to deliver relevant, engaging and valuable content to your target audience.

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Remarketing

Remarketing (or retargeting) is a great way to reengage your audience and keep your brand top of mind. From a gentle nudge to remind your audience of your products or services, to complex audience segmentation to nurture your potential lead down a specific sales funnel or knowledge path.

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Lookalike audiences

Leverage existing data by creating similar audiences to reach on social media platforms. Turn an existing audience of 1000 into 10,000 similar profiles that you can target, perfect for communities that are tricky to identify through regular prospecting.

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A/B testing

Also known as “split-testing”, A/B testing is crucial for identifying what message engages your audience best and encourages them to convert. We use A/B testing across the marketing funnel to test copy, creatives, audience segments and messaging pillars.

Harness your first-party data

As privacy becomes an increasingly important aspect of our online lives, social media prospecting becomes more restricted. Utilising your customer data is one of the most powerful ways to leverage social media and we can help you put your assets to work.

From lookalike audiences that unlock new customer pools, to sequential retargeting campaigns that dynamically nurture leads through your sales funnel, we’re experts at social media campaigns that make use of the latest techniques, while navigating healthcare ad policies, and doing all of this with sensitivity and respect for your audience.

Audience-first approach

Where does your ideal customer exist online? Each social platform is different and each provides different segmentation options. Depending on your requirements, we’ll use detailed audience personas to establish the channels which will work best for your needs.

Data-driven

To achieve performance that scales we are constantly testing and learning. To get the best results, we use our medical marketing expertise to inform strategy, and then use data at every stage of the campaign to drive further decision making.

Copy that wows

Our team of medical copywriters are great at crafting copy that converts. Depending on your audience and social channel, they will write engaging, accurate and compliant copy that compliments the creatives and gets your next customers to take action.

Inspirational creatives

From video to static images and carousels, our in-house design team are on hand to help create engaging visuals which capture users attention immediately. We ensure creative is aligned to your conversion funnel and is relevant to your buyer journey.

Ad compliance

How do you ensure your ads are compliant when working in a regulated industry like healthcare? We take the headache out of keeping up to date with industry regulations and location-based laws.

Reporting

How did your campaign perform against your KPIs? We’ll provide detailed reporting and analysis into your campaigns to help you optimise as needed.

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FREE guide to help you navigate healthcare marketing trends

Learn how to boost your digital strategy by staying ahead of these healthcare marketing trends.

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The Rediroom campaign has helped reinforce our brand as the leaders in infection prevention and control. We’ve seen success in reaching an audience that is typically very tricky to get hold of through traditional marketing...
Marta Kolodziejska - Digital Marketing Manager, GAMA Healthcare
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I can't recommend this team enough! They are truly a partner, one which I rely on for their expertise and strategic council; from establishing our digital platforms to now executing campaigns across a range of...
Natasha Brown - Marketing Manager, iRhythm UK
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Fantastic support to drive our digital marketing and improve our website. The Medico Digital team are focused on results and are very pragmatic. They have great knowledge of the healthcare market and we are directly...
Tony Graff - CEO, London Medical
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Medico Digital are a fabulous agency with an impeccable standard of service. The team are friendly, professional, quick to respond, and solution focused. They oversee both our websites, our SEO strategy, and our PPP objectives....
Josephine Trotter - Head of Marketing, Horder Healthcare

View our successful healthcare social media marketing campaigns

Google Rating
5.0
Based on 51 reviews
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