Social media
healthcare marketing

Amplify your healthcare brand through social by connecting with service users or customers

With the number of worldwide users expected to reach 2.95 billion by 2020- around a third of Earth’s entire population- the inclusion of social platforms in your healthcare marketing strategy is crucial.

Platforms such as Facebook, Twitter and Instagram are changing the way that healthcare providers communicate with their service users.

Increasingly, people are taking to social networks to air their appreciations and their grievances. Never before have consumers expected so much from healthcare brands, and the services and experiences they provide.

Whatever your marketing objectives, social media will be integral to achieving your goals:

Brand awareness
Strengthen brand image and create interest with your target market by posting engaging content.

Event promotion
Create awareness of events you’re running and increase the number of sign-ups.

Community building
Foster a community of loyal brand advocates by providing a space to facilitate customer interaction.

Lead generation
Touch on each different stage of the patient journey to drive website conversions and increase sales.

Clinician recruitment
Use specialised targeting to reach niche demographics and skillsets to grow your team.

medal

Experts in social communications
We are experts in healthcare social media communications. We work with you to develop your social media presence through paid and organic social channels and build a strategy to grow both your online community and increase your engagement rate.

heart

Understand the healthcare market
Our clients trust us with their social media activities because we understand the healthcare market, their patients, and how to use social media to make their websites perform better. And because we’re ‘socialising’ every day we know what’s new, what’s effective and how to rectify negative reviews.

discuss

We know your target audience
We only work with healthcare organisations so we understand the importance of communicating in a language that your audience understand, on the channels that they use the most. We help to facilitate that personal, one-to-one engagement with prospective service users from the get-go through social media.

Our social media services include:

  • Social media and content strategy
  • Campaign management and paid advertising
  • Networking and community building
  • Community management and engagement