Unlocking Your Brand Through Patient Engagement:

A Practical Guide for Health and Pharma Brands in 2024 and Beyond

The future of healthcare belongs to brands that put patients first. In this comprehensive guide, you’ll discover proven strategies and best practices to supercharge your patient engagement efforts in 2024 and beyond.

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What's inside?

Whether you’re a marketer, brand manager or executive in the health and pharma industry, this actionable ebook will equip you with the tools and knowledge to build lasting, impactful connections with patients. Filled with insights from industry experts at Medico Digital, a leading healthcare marketing agency.

Get your copy now to unlock the power of patient engagement and propel your brand to new heights in the patient-centric future of healthcare.

The power of patient-centricity

Why brands that prioritise patients will lead the future of healthcare

Compliance essentials

Navigating regulations for pharma, consumer health and medical devices to engage patients ethically and effectively

Working with HCPs

Building collaborative relationships between patients and healthcare providers

Patient support programmes

Best practises for bridging the gap between clinical trials and real-world outcomes

Creating resonant content

5 key steps to develop patient-centric content that truly connects

Harnessing user-generated content

Strategies to empower patients and build trust through authentic patient voices

Choosing the right channels

How to select and optimise communication platforms to reach your target patient audiences

The role of AI

Leveraging artificial intelligence to create personalised, scalable patient interactions

Measuring success

Frameworks to define objectives, metrics and continuously improve your patient engagement initiatives

Real-world case studies

Inspiring examples from brands like Nestlé Health Science on implementing winning patient-centric strategies

Google Rating

4.9

Based on 51 reviews

Medico Digital

4.9

See all reviews

1710940927

I had the pleasure of working with Medico Digital on a recent project and can confidently say their efficient project management and consistent communication made the process stress-free. They demonstrated a deep understanding of the HCP digital landscape relevant to multiple markets, offering invaluable insights that I was able to share with my global team. Their expertise not only ensured the success of the project but also enhanced the overall quality of the outcome. Working with Medico Digital was a refreshing experience, and I would highly recommend them to anyone seeking a knowledgeable digital agency.

1687419576

Medico have been a pleasure to work with. Their digital expertise and sector knowledge enable them to be agile and complete projects efficiently and on a budget, in a way that I haven’t experienced from other med-comm agencies. They provide great advice and strategy that I would highly recommend if you’re looking for a healthcare marketing agency that can truly deliver on your digital objectives. Maria@Nevro

1686305600

The team at Medico have always provided top quality digital support, often going above and beyond for our UK team.

Ilaria DE GIOVANNI

1664523650

The team at Medico have been brilliant at working with our MLR team to get content approved, going above and beyond with sourcing and research. As well as the medical accuracy, the content is always really high-quality and readily optimised. Would definitely recommend them!

1660056764

Medico have been an excellent company to work with. They are always quick to respond to requests, understand difficult issues and ensure that the outcome is what we've been looking for.

1658839323

We have used medico Digital for my personal website, they have provided an excellent service, particularly when it comes to editing and refining the site so make it work and function properly. They have an attention detail and its been excellent working with them. I have used jack Lewis to build my site and he has created an excellent and professional looking site. Many thanks Medico Digital.

1658736656

Hi, Medico digital built our website and we are delighted with it, nothing was too much trouble and the after sales is also great we still have few areas to add which we as a company are working on ready for Jack to complete the project. I would recommend Medico Digital

Mazin KC (KC Mazin)

1652805981

Had a great collaboration with Medico Digital. Efficiently scaled the business and achieved the goal.

1648736576

Fantastic team who deliver a great service and product. Very responsive. Overall a great experience.

Digitaldrop Solutions

1647786528

Best Digital Marketing services at affordable prices range and Team Response was Very Good

Josephine Trotter

1639047203

Medico Digital are a fabulous agency with an impeccable standard of service. The team are friendly, professional, quick to respond, and solution focused. They oversee both our websites, our SEO strategy, and our PPP objectives. Most recently they managed the migration of our websites to WordPress and this project crossed the line on-time and without a single hitch, we felt we were in safe hands at all times. We are delighted to be working with them and would highly recommend them to anyone who strives for the best!

1636203960

Jack and the team were excellent throughout. Medico Digital were more expensive than I originally intended for my website but I really don't regret paying extra. They made me a great website, were responsive throughout the process and guided me through it. Since launch they have continued to support me to figure out how the whole thing works. I could have used a little more guidance on what I need to do after launch (e.g. maintenance, google analytics etc) as certain things were set up without telling me and I did not know about it, but that is not enough of a concern to warrant losing a star and every time I ask they come back and help very quickly. Overall very good service, I would recommend.

1634271351

The whole team have been exceptional in developing and managing my private practice website which significantly increased the number of patients that I see.

1631396011

Beth Soanes and her team are a pleasure to work with and great help to my practice.

×

Google Rating

4.9

Based on 51 reviews

Medico Digital

4.9

See all reviews

1710940927

I had the pleasure of working with Medico Digital on a recent project and can confidently say their efficient project management and consistent communication made the process stress-free. They demonstrated a deep understanding of the HCP digital landscape relevant to multiple markets, offering invaluable insights that I was able to share with my global team. Their expertise not only ensured the success of the project but also enhanced the overall quality of the outcome. Working with Medico Digital was a refreshing experience, and I would highly recommend them to anyone seeking a knowledgeable digital agency.

1687419576

Medico have been a pleasure to work with. Their digital expertise and sector knowledge enable them to be agile and complete projects efficiently and on a budget, in a way that I haven’t experienced from other med-comm agencies. They provide great advice and strategy that I would highly recommend if you’re looking for a healthcare marketing agency that can truly deliver on your digital objectives. Maria@Nevro

1686305600

The team at Medico have always provided top quality digital support, often going above and beyond for our UK team.

Ilaria DE GIOVANNI

1664523650

The team at Medico have been brilliant at working with our MLR team to get content approved, going above and beyond with sourcing and research. As well as the medical accuracy, the content is always really high-quality and readily optimised. Would definitely recommend them!

1660056764

Medico have been an excellent company to work with. They are always quick to respond to requests, understand difficult issues and ensure that the outcome is what we've been looking for.

1658839323

We have used medico Digital for my personal website, they have provided an excellent service, particularly when it comes to editing and refining the site so make it work and function properly. They have an attention detail and its been excellent working with them. I have used jack Lewis to build my site and he has created an excellent and professional looking site. Many thanks Medico Digital.

1658736656

Hi, Medico digital built our website and we are delighted with it, nothing was too much trouble and the after sales is also great we still have few areas to add which we as a company are working on ready for Jack to complete the project. I would recommend Medico Digital

Mazin KC (KC Mazin)

1652805981

Had a great collaboration with Medico Digital. Efficiently scaled the business and achieved the goal.

1648736576

Fantastic team who deliver a great service and product. Very responsive. Overall a great experience.

Digitaldrop Solutions

1647786528

Best Digital Marketing services at affordable prices range and Team Response was Very Good

Josephine Trotter

1639047203

Medico Digital are a fabulous agency with an impeccable standard of service. The team are friendly, professional, quick to respond, and solution focused. They oversee both our websites, our SEO strategy, and our PPP objectives. Most recently they managed the migration of our websites to WordPress and this project crossed the line on-time and without a single hitch, we felt we were in safe hands at all times. We are delighted to be working with them and would highly recommend them to anyone who strives for the best!

1636203960

Jack and the team were excellent throughout. Medico Digital were more expensive than I originally intended for my website but I really don't regret paying extra. They made me a great website, were responsive throughout the process and guided me through it. Since launch they have continued to support me to figure out how the whole thing works. I could have used a little more guidance on what I need to do after launch (e.g. maintenance, google analytics etc) as certain things were set up without telling me and I did not know about it, but that is not enough of a concern to warrant losing a star and every time I ask they come back and help very quickly. Overall very good service, I would recommend.

1634271351

The whole team have been exceptional in developing and managing my private practice website which significantly increased the number of patients that I see.

1631396011

Beth Soanes and her team are a pleasure to work with and great help to my practice.

×