Healthcare PPC
Make the most of every click with our specialist healthcare PPC advertising services
Flexible Packages From 10% Of PPC Expenditure
No Obligations. 30 Day Rolling Agreement
Deep Understanding Of The Healthcare Market
Experienced Google Qualified Team
PPC (Pay per click) is the practice of running paid advertisements through search and social platforms. PPC campaigns are flexible, scalable and measurable. A transparent and effective way of increasing traffic, enquiries and revenue for your healthcare business.
We work with healthcare organisations of all different sizes, from large healthcare providers, to SMEs and individual private practices. Our PPC campaigns support a broad range of business objectives, from lead generation to recruitment, and extend across multiple platforms including Google AdWords, Bing Ads, Facebook and LinkedIn.
Leave the set up to us. We’ll create a well structured account to ensure your campaigns are in excellent shape so that they get off to a flying start.
Unsure whether you’re getting the most out of your PPC campaigns? Get in touch with us to request a free audit from one of our PPC specialists.
Our friendly Google qualified team will ensure your campaigns work as hard as possible for your business, always looking for new ways to maximise your PPC spend.
The forefront of high-performance digital display advertising. Retarget users who’ve already shown interest in your services or products.
Our approach
Working exclusively within the healthcare market, we know what works and what doesn’t. Our strategies are based on real search data that we’ve built over time running campaigns for many different healthcare organisations and objectives.
We tailor our approach according to potential:
- Increasing the reach of existing top performing campaigns
- Fixing poorly structured accounts
- Increasing keyword and ad relevancy
- Streamlining online acquisition process for clear reporting and analysis
- Performance testing to establish highest conversion rate potential
Keyword relevancy and audience targeting
Keywords are no longer the heart of paid search. When a user types a search phrase into Google, how do you know whether they’re relevant to you? Its likely that many of the keywords in your account appeal to multiple audiences, some of which aren’t valuable to your business. This is why we use remarketing lists for search ads (RLSA) and audience targeting to ensure our clients win the auctions that are more likely to lead to an enquiry.
Dynamic search ads
If your healthcare organisation provides lots of products or services than Dynamic Search Ads (DSA) and ad customisers are an effective way of generating highly relevant ads based on a specific phrase someone searches for.
The use of DSA and ad customisers can have a big impact on campaign performance. The increased ad relevancy not only improves click through rate but also increases the quality score of the ad, which leads to an improved ad rank position and lower the cost per click. With longer tail searches showing a greater level of purchasing intent, the number of conversions usually rises as a result.
Effective ad copy
As with any form of advertising, the message should be compelling, encouraging users to click through for further information. This is as much a science as it is an art and involves creativity, testing, analysis and refining to achieve the best results.
We use a range of different metrics to test and measure the success of ad copy, including click-through rate (CTR), return on ad spend (ROAS), cost per lead (CPL) and cost per thousand impressions (CPM).
Bid and budget management
Budget should be allocated primarily towards top performing keywords to ensure maximum impression share. Once the initial campaign objectives have been achieved, we produce forecasts to detail the potential opportunities of increased budgets and more progressive bidding strategies.
Attribution is key to our approach, as understanding which touchpoints in the customer acquisition pathway are driving conversions enables us to allocate budget more effectively to enable growth.
Account restructuring
Many of the accounts we end up managing have been in existence for a number of years, growing organically over time. Multiple changes, different ideas and strategies that have been put in place by different people often leading to inconsistencies, duplication and missed opportunities.
When we start working on an existing PPC account we spend time restructuring campaigns and ad groups to ensure they’re set up optimally before any new tactics are implemented.
