Healthcare PPC specialists
Be where your patients are and make the most of every click with our healthcare PPC advertising services.
Pay-per-click advertising
PPC (Pay-per-click) is the practice of running paid advertisements through search and social platforms. Healthcare PPC campaigns are flexible, scalable and measurable. A transparent and effective way of increasing traffic, enquiries and revenue for your healthcare business.
We work with healthcare organisations of all different sizes, from large healthcare providers, to SMEs and individual private practices. Our PPC campaigns support a broad range of business objectives, from patient generation to recruitment, and extend across multiple platforms including Google AdWords, Bing Ads, Facebook and LinkedIn.
Audience targeting
Keywords are no longer the only weapon in your PPC arsenal, make use of our patient persona data for more granular and cost-efficient targeting.
How can you be sure that someone searching for a symptom is actually in need of treatment and not just researching? It’s likely that many of the keywords in your account appeal to multiple audiences, some of which would not be valuable to your business. This is why we use remarketing lists for search ads (RLSA) and audience targeting to ensure our clients win the auctions that are more likely to lead to an enquiry.
Dynamic search ads
If your healthcare organisation provides lots of products or services than Dynamic Search Ads (DSA) and ad customisers are an effective way of generating highly relevant ads based on a specific phrase someone searches for.
The use of DSA and ad customisers can have a big impact on campaign performance. The increased ad relevancy not only improves click through rate but also increases the quality score of the ad, which leads to an improved ad rank position and lower the cost per click. With longer tail searches showing a greater level of purchasing intent, the number of conversions usually rises as a result.
Dynamic Keyword Insertion
Using dynamic keyword insertion (DKI) we can customise ad copy to exactly match a search phrase. This typically improves the relevance of your ads leading to improved conversion rates.
When needed, we can even pull these search phrases into the text on your landing page. For example, the same page could appear as either: “Knee surgeon in London” or “Knee pain specialist” depending on the wording of the search query.
PPC expertise like this can turn an okay landing page into the most valuable asset your business has!
Effective ad copy
As with any form of advertising, your ad copy should be extremely compelling, with the primary aim of encouraging patients to click through to your website and take action.
This is as much a science as it is an art and involves creativity, testing, analysis and refining to achieve the best results.
We use a range of different metrics to test and measure the success of ad copy, including click-through rate (CTR), return on ad spend (ROAS), cost per lead (CPL) and cost per thousand impressions (CPM).
Bid and budget management
Many of the accounts we end up managing have been in existence for a number of years, growing organically in an unstructured way. Multiple changes, different ideas and strategies that have been put in place by different people often lead to inconsistencies, duplication and missed opportunities.
When we start working on an existing PPC account we spend time restructuring campaigns and ad groups to ensure they’re set up optimally before any new tactics are implemented.
Account restructuring
We manage your media spend as if it was ours.
Your advertising budget should be weighted towards the most profitable keywords for your business, you should never spend more than you need to and you should never be complacent, even if a campaign is performing well.
Once initial campaign objectives have been achieved, we produce forecasts to detail the potential opportunities of increased budgets and more progressive bidding strategies.
Attribution is key to our approach. We will help you understand which search terms are driving revenue for your business and how they fit within your patient’s online journey.
Google Partners
We are one of the only medical marketing agencies in the UK to be awarded Google partner status. We have achieved this by demonstrating:
- Year on year growth for over 95% of our managed accounts
- Managing over £1million a year in media spend (giving us access to a huge wealth of
- relevant search term insight, allowing us to make better, faster recommendations for our clients)
- All of our PPC experts are regularly tested to ensure consistent standards of excellence
Flexible packages to suit all business sizes, from individual consultants to NHS trusts and everything in between.
Search term insight - access to a wealth of proprietary data.
Unique understanding of the healthcare market.
Google Partners - we have achieved Google partner status by demonstrating sustained growth across many accounts.
Read our PPC case studies
Helping a high-end cosmetic clinic exceed quarterly targets by 25% during the C-19 Lockdown
Increasing self-paying patient enquiries through Google and Facebook Ads
Putting our digital skills together to help provide NHS frontline staff with fresh fruit and veg at a time of crisis.
Are we right for you?
We work with PPC accounts of all sizes, shapes and stages of maturity. If you're wondering how to improve your current PPC account, get in touch and ask for an audit.
PPC setup
Leave the set up to us. We’ll create a well structured account to ensure your campaigns are in excellent shape so that they get off to a flying start.
PPC audit
Unsure whether you’re getting the most out of your PPC campaigns? Get in touch with us to request a free audit from one of our PPC specialists.
PPC Management
Our friendly Google qualified team will ensure your campaigns work as hard as possible for your business, always looking for new ways to maximise your PPC spend.
Remarketing
The forefront of high-performance digital display advertising. Retarget users who’ve already shown interest in your services or products.
“What I like about Ollie, Rich and the team at Medico Digital is that they’re responsive to our commercial needs, meet deadlines and deliver first-rate work – they’re also a pleasure to work with.”
Alex Singleton, Director of Marketing and Communications
Circle Health
“A personable, effective team. Clearly knowledgable and informed about the medical and associated IT industry. Whatever they are doing, it seems to be working. I can’t recommend medico digital highly enough.”
Rob Warr, Consultant Plastic and Reconstructive Surgeon
Cygnini Clinic
