Why you need a healthcare-specific SEO agency
Search engines place more scrutiny on healthcare-related search results because the information served can have a tangible impact on someone’s life.
Whether your content is targeting healthcare professionals, or you’re trying to acquire new patients, the same guidelines around expertise, authority and trustworthiness apply. This is why we only use medical copywriters, ensuring that all of our content is expertly written and medically accurate, before it goes through a comprehensive process of search engine optimisation.
Healthcare SEO strategy
After years of specialising in medical search engine marketing, we hold the keys to an exclusive treasure trove of 1.1 billion medical search phrases. Whether you’re targeting patients or healthcare professionals, we can tell you exactly what they’re searching for online.
Organic search performance takes time. If you’re going to invest resources into improving your website’s search rankings, you need to be confident that the search topics you’re targeting are the most valuable areas to invest in for your business.
Our keyword discovery involves comprehensive research into your target market, audience and competition, combined with our proprietary market data to identify all of the most valuable search phrases for your business.
Uncover untapped opportunities that will not only increase your visibility in search but ensure you’re generating more organic revenue from your website.
Search engine optimised medical content
Content underpins the success of every digital marketing channel. We utilise an extensive range of healthcare copywriters that are experts in combining medically accurate content with either patient-friendly language, or the technical proficiency appreciated by healthcare professionals.
This content is then parsed through our healthcare specialist SEO team who are adept at the subtle art of reconfiguring complicated copy into a finished article, primed for maximum organic search visibility.
Technical SEO
Earning top search rankings is not just the content you produce, but (amongst many other things) it’s also how fast your website is, how understandable is it for a search engine, how accessible it is for all users.
To ensure that your website is as technically brilliant as it can be, we have a specialist team of full stack developers, designers and technical SEO experts to ensure that your website is not only not holding your content back, but actively contributing to the success of your organic search campaigns.
Medical link building
To build authority we have a number of tried and tested techniques from outreach and link building to authorship and schema mark up. We have a network of relationships built and maintained over years of medical search engine optimisation experience that we can lean on to help accelerate your domain authority.
By building the authority of your domain as a whole, and targeting key pages that need to rank in competitive search areas, we ensure that your content has the credibility that it deserves, whether that’s scaling the visibility of international websites or empowering challenger brands to take on their very own Goliath.
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Some of our SEO success stories
Find out how we provide niche expertise to specific consumer and HCP focused sub-brands for their parent companies.
Promoting an award-winning cardiac monitoring system to a niche audience of clinicians.
Navigating the strict rules and regulations of prescription only medicine advertising to succeed in the competitive world of online pharmacy marketing.
Bringing a healthcare institution's organic search presence into line with its real world reputation.
Find out how we provide niche expertise to specific consumer and HCP focused sub-brands for their parent companies.
Creating an integrated digital sales funnel to drive awareness and generate high quality leads amongst a niche audience of NHS decision makers and HCPs
Practice Plus Group is England's largest independent provider of NHS services, delivering more than 70 different healthcare centres throughout the UK.
Healthcare SEO insights
