Healthcare SEO specialists
Get to the top of Google with our tried and tested SEO campaigns that deliver organic growth to your healthcare business.
It starts with a search
Healthcare SEO is a fundamental long term strategy.
For patients, the journey starts at Google. Roughly 1% of all Google searches – that’s millions every day – are related to medical symptoms. In fact, 75% of the UK public admit to taking to search engines for health information and advice.
The opportunity for healthcare providers to increase awareness of their brand, products or services through search marketing is huge.
Unique healthcare insights
As a specialist healthcare marketing agency, we have access to granular insight into exactly what your patients want from their online experience.
We know exactly what keywords you should rank for.
Keywords are at the heart of SEO. Ensuring your web pages include relevant search terms to your organisation and specialist services will greatly influence how they’ll perform in search results and the quality of the traffic you can attract.
Our keyword discovery involves a comprehensive research of your target market, audience and competition, combined with our proprietary market data to identify all of the most valuable search phrases for your business.
Getting this right will uncover untapped opportunities that will increase your visibility in search and accelerate the enquiries generated by your website.
Google’s increasing emphasis on quality, accessibility and usability means technical optimisation is not only integral to increasing your organic search performance but also ensures that you hold those top Google positions once you have achieved them by mitigating algorithmic penalties and devaluation.
We carry out technical audits that identify any issues that are negatively impacting on your ability to rank well within Google. We then address any issues that go against Google’s guidelines and ensure there is an optimal setup to achieve organic growth.
Content underpins the success of every digital marketing channel. We have an in-house team of copywriters with healthcare experience that are experts in combining medically accurate, patient-friendly language with content that is written with search engines in mind.
We utilise social listening tools to determine what patients are publicly talking about in relation to your services and common questions that are being asked. We combine this information with a content audit of your existing website to create a comprehensive content marketing plan.
We also advise on how to optimise each page to maximise engagement and increase visibility in organic search.
User experience audit
Our user experience audit identifies ways in which to streamline the user journey through the site, placing as few distractions as possible between them and key information or conversion points.
This involves developing a well-structured information architecture (IA) to define how pages and content flow within the website. Logical sitemaps also make it easy for search bots to understand what each page is about so that it can be indexed correctly.
"What I like about Ollie, Rich and the team at Medico Digital is that they're responsive to our commercial needs, meet deadlines and deliver first-rate work - they're also a pleasure to work with."
Alex Singleton, Director of Marketing and Communications
"A personable, effective team. Clearly knowledgable and informed about the medical and associated IT industry. Whatever they are doing, it seems to be working. I can't recommend medico digital highly enough."
Rob Warr, Consultant Plastic and Reconstructive Surgeon