Healthcare search marketing
(SEO)
Dominate the search rankings with our tried and tested SEO campaigns that deliver organic growth to your healthcare business.
Flexible Packages From 10% Of PPC Expendiature
No Obligations. 30 Day Rolling Agreement
Deep Understanding Of The Healthcare Market
Experienced Google Qualified Team
It starts with a search
For patients, the journey starts at Google. Roughly 1% of all Google searches – that’s millions of them every day – are related to medical symptoms. In fact, 75% of the UK public admit to taking to search engines for health information and advice. The opportunity for healthcare providers to increase awareness of their brand, products or services through search marketing is huge.
Our approach
Whether you’re a private practitioner, a hospital, or an independent service provider, our SEO practitioners can help get your healthcare brand on the (Google) map.
Keyword research
Keywords are at the heart of SEO. Ensuring your web pages include relevant search terms to your organisation and specialist services will greatly influence how they’ll perform in search results and the quality of the traffic you can attract.
Our keyword discovery involves a comprehensive research of your target market, audience and competitors to identify all shot, mid and long-tail keywords, associated search volumes, competition levels and relevancy. Getting this right can uncover untapped potential opportunities that will increase your visibility in search and drive highly qualified traffic to your website.
Technical SEO
Google’s increasing emphasis on quality, accessibility and usability means technical optimisation is not only central to increasing your organic search performance, but is also a means of mitigating algorithmic penalties and devaluation.
Our technical audits identify any issues that are negatively impacting on search engines ability to crawl, understand and index pages and content on your website. We address these issues to bring websites into line with Google Search Console guidelines and ensure there is an optimal setup to achieve growth.
Content optimisation
There are very few forms of digital marketing in which content – and the way it is used to inform, educate, entertain and engage – is not crucial to the success of a strategy or campaign.
Following a content audit of your existing website, we create a content plan that identifies any gaps in content, engaging topics for new content and publishing schedules. Utilising social listening tools to determine what kind of content exists in relation to your services and where users are sharing it, we advise on how to optimise landing pages to maximise engagement and increase visibility in organic search.
By making sense of the words and phrases people use to find healthcare services online, we optimise content to meet those queries in prominent search locations. This involves making sure pages include keywords, synonyms, latent semantic indexing (LSI) keywords and phrases.
User experience audit
Our user experience audit identifies ways in which to streamline the user journey through the site, placing as few distractions as possible between them and key information or conversion points.
This involves developing a well-structured information architecture (IA) to define how pages and content flow within the website. Logical sitemaps also make it easy for search bots to understand what each page is about so that it can be indexed correctly.
