Conversion Rate Optimisation

We help healthcare organisations uncover conversion blockers and identify opportunities, taking a user-centric approach to understand what drives and persuades people to take action.

Increase your website conversions

Driving traffic to your website is just one half of the digital marketing challenge. When people visit your website, how can you ensure they take action to convert into qualified leads? This is where conversion rate optimisation (CRO) comes into play.

CRO is the process of increasing the percentage of users who take a desired action on your website. A desired action could be a form fill, a booking enquiry, a telephone call, an eBook download, a quote request or a purchase.

Increase your website conversions

User-centric approach

Whether marketing to healthcare professionals or patients, the approach to conversion rate optimisation should always be data-driven, led by what your audience responds to.

Our user testing will identify what stops & persuades your audience to take action on your website. We use the best UX research tools and guidance to highlight usability issues and ensure UX design and performance is optimal.

This insight enables you to provide a great user experience every time, resulting in a higher chance of converting to a qualified lead.

Data-driven optimisation

Every recommendation our team makes to improve user experience and conversion rates is driven by data, tying back to conversion metrics that matter to your business. We use data to inform decisions surrounding potential opportunities for testing and optimisation.

Conversion rate optimisation is not a one-time activity but a continual process that sparks improvement.

Test and improve

Testing is a huge part of conversion rate optimisation. Without testing hypotheses, we can’t make decisions on where to implement improvements.

Our team will use your data to make suggestions for optimisation. They’ll perform a variety of testing methods, including A/B and multivariate testing, analyse the results and implement successful optimisations.

Maximise your conversion rate

We have a fantastic team of CRO specialists, comprising web and UX designers, medical copywriters and web developers who will guide you through the process from start to finish. You’ll have a dedicated digital strategist to oversee the process and ensure success.

Website audit

We’ll conduct an extensive website audit, and using data from your tracking tools provide best practice recommendations for enhancing site performance. We’ll analyse and measure the behaviour of your target audience, helping you understand how to optimise your site for your users. We know what makes a landing page convert and we’re here to help you grow.

User testing

Following on from this audit we offer additional user-testing services based on our informed hypotheses, where we implement, record and analyse a broad variety of tests tailored to your site, including:

  • Copy and messaging updates
  • CTA hierarchy, copy, visual and placement optimisations
  • User experience updates
  • Mobile optimisations
  • Trust indicators
Measure impact

CRO works best as a continual process of testing, analysing and improving. We continually monitor the performance of adjustments, making data-driven recommendations and providing insight. We partner with you to ensure your website is future-proofed, driving growth and revenue, and helping you achieve your business goals.


FREE guide to help you navigate healthcare marketing trends

Learn how to boost your digital strategy by staying ahead of these healthcare marketing trends.

Bringing performance to healthcare marketing

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The Rediroom campaign has helped reinforce our brand as the leaders in infection prevention and control. We’ve seen success in reaching an audience that is typically very tricky to get hold of through traditional marketing...
Marta Kolodziejska - Digital Marketing Manager, GAMA Healthcare
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A fantastic agency, that provided unparalleled support setting up our Google/Bing PPC and social media marketing campaigns. The team are dedicated, responsive, efficient and perform every task to the highest standard. I would highly recommend...
Louise Childs - Marketing Manager, OnMedica
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I can't recommend this team enough! They are truly a partner, one which I rely on for their expertise and strategic council; from establishing our digital platforms to now executing campaigns across a range of...
Natasha Brown - Marketing Manager, iRhythm UK
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As part of our continuous adoption of a patient-first approach, we engaged Medico Digital to help us develop key patient personas and map the patient journey in order to help us understand the challenges and...
Justin Rocyn-Jones - Marketing Director, SmartTMS
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Fantastic support to drive our digital marketing and improve our website. The Medico Digital team are focused on results and are very pragmatic. They have great knowledge of the healthcare market and we are directly...
Tony Graff - CEO, London Medical
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I just wanted to say thank you again for what has been a fantastic two years working together. You guys have set the bar very high in terms of digital marketing agencies that’s for sure....
Ainsley O’Keefe - Marketing Manager, Royal Free Private Patients
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Medico Digital are a fabulous agency with an impeccable standard of service. The team are friendly, professional, quick to respond, and solution focused. They oversee both our websites, our SEO strategy, and our PPP objectives....
Josephine Trotter - Head of Marketing, Horder Healthcare
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I had the pleasure of working with the team at Medico on a complex healthcare project. There was no doubt from the on-set that we had made the right choice. They are very professional, hands...
Anita Olagun - Practice Plus Group

Explore how CRO has supercharged our clients results

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