The challenge
Headquartered in California, STAAR Surgical are leaders in the development, manufacturing and marketing of implantable contact lenses for ICL surgery.
Staar surgical were looking for a way to increase revenue in a nascent market by generating new patients for their partner clinics who use their products.
Staar were unable to engage with patients at a local level, and their partner clinics (who offer a range of treatments beyond ICL) lacked the digital marketing acumen, as well as internal resource, to run effective patient acquisition campaigns for the surgery.
The solution
Centralised marketing strategy with local clinic deployment
Because each clinic had:
Extreme variation in their access to existing assets
Varied levels of experience in utilising digital marketing
Different geographical locations and local markets
We came up with a marketing strategy that utilised paid search, paid social and email marketing.
By unifying research, ad creative and messaging, as well as building a versatile landing page using an off-site platform, we ensured that our campaigns could be deployed for any number of individual clinics and scaled up as success grew.
Results
Our partnership with Staar has allowed us to pioneer a dynamic digital marketing strategy which can be rapidly rolled out to any clinic in their specific vertical.
100000
+
Impressions from targeted ads
10000
+
High quality, engaged traffic to landing pages
100
s
Eligible enquiries from interested patients
Deep understanding of the healthcare market
Access to vast amount of data
Detailed patient personas
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Google Rating
5.0
Based on 51 reviews
Medico Digital
5.0
Jim miller
14:52 09 Aug 22
Medico have been an excellent company to work with. They are always quick to respond to requests, understand difficult issues and ensure that the outcome is what we've been looking for.
Ben Eddy
12:42 26 Jul 22
We have used medico Digital for my personal website, they have provided an excellent service, particularly when it comes to editing and refining the site so make it work and function properly. They have an attention detail and its been excellent working with them. I have used jack Lewis to build my site and he has created an excellent and professional looking site. Many thanks Medico Digital.
Liz Marshall
08:10 25 Jul 22
Hi, Medico digital built our website and we are delighted with it, nothing was too much trouble and the after sales is also great we still have few areas to add which we as a company are working on ready for Jack to complete the project. I would recommend Medico Digital
Mazin KC (KC Mazin)
16:46 17 May 22
Had a great collaboration with Medico Digital. Efficiently scaled the business and achieved the goal.
Adam Harding
14:22 31 Mar 22
Fantastic team who deliver a great service and product. Very responsive. Overall a great experience.
Digitaldrop Solutions
14:28 20 Mar 22
Best Digital Marketing services at affordable prices range and Team Response was Very Good
Doctor Kate
08:51 20 Dec 21
It was great working with Medico Digital - they were supportive, responsive and knowledgeable. They were able to help me create the site I wanted, and didn't ever make me feel like my inexperience in this area was an issue. I would definitely recommend this team and Jack in particular.
Josephine Trotter
10:53 09 Dec 21
Medico Digital are a fabulous agency with an impeccable standard of service. The team are friendly, professional, quick to respond, and solution focused. They oversee both our websites, our SEO strategy, and our PPP objectives. Most recently they managed the migration of our websites to WordPress and this project crossed the line on-time and without a single hitch, we felt we were in safe hands at all times. We are delighted to be working with them and would highly recommend them to anyone who strives for the best!
Joshua Harwood
13:06 06 Nov 21
Jack and the team were excellent throughout. Medico Digital were more expensive than I originally intended for my website but I really don't regret paying extra. They made me a great website, were responsive throughout the process and guided me through it. Since launch they have continued to support me to figure out how the whole thing works. I could have used a little more guidance on what I need to do after launch (e.g. maintenance, google analytics etc) as certain things were set up without telling me and I did not know about it, but that is not enough of a concern to warrant losing a star and every time I ask they come back and help very quickly. Overall very good service, I would recommend.
Jonathan Gill
04:15 15 Oct 21
The whole team have been exceptional in developing and managing my private practice website which significantly increased the number of patients that I see.
ENT Sheffield
21:33 11 Sep 21
Beth Soanes and her team are a pleasure to work with and great help to my practice.
shyam menon
05:21 16 Jul 21
It was a pleasure working with Jack. His advice and expertise enabled a very smooth and professional experience.
Kirra Jones
11:07 29 Jun 21
Was Great working with Jack at Medico digital. He was super responsive and made sure all our dreams for our website came to life. Definitely would recommend.
Sarah Pritchard
15:39 28 May 21
Medico Digital have been a pleasure to work with from the outset. Quick to respond, comprehensive with explanations and very approachable. We have had some brilliant feedback about the new site, and we have asked for a lot of changes since its launch but nothing has been too much trouble. We wouldn’t hesitate to recommend the team and their work to anyone else in the NHS and beyond.
ADI Health
15:50 27 May 21
It was great working with Chris and the team at Medico! Despite my long lists and spreadsheets of changes, the team were very responsive and always approached me with new ideas and solutions to any issues. I think the website looks great!
Jack Woods
18:27 14 Apr 21
I contacted MedicoDigital to give a talk to a group of doctors on advice about approaching Digital Healthcare. They were fantastic from the first moment, prompt in responding, professional throughout and ready to offer their services at every step of the way. Their director, Ollie Capel, gave us the talk himself and he was very insightful, giving us a tour de force of helpful, impartial, sensible advice and information about navigating the digital healthcare world. MedicoDigital clearly have a comprehensive and well-rounded strategy for developing healthcare awareness and brands. We had various levels of healthcare professional on the talk and Ollie was able to give information that would be useful for complete novices all the way to experienced professionals. He gave us various examples of where MedicoDigital have successfully brought businesses from early stages to becoming internationally recognisable. I'm really impressed with what they are able to offer.
Marco Lassandro
15:46 04 Mar 21
I had the chance to work with Medico Digital on a website project and I was extremely happy all way through the project. Medico Digital makes sure all your needs are addressed in a polite, friendly, professional and timely manner. I would not hesitate to recommend Medico Digital in the future.
Eric Mutema
19:04 03 Mar 21
Medico digital made setting up my website stress free and gave me a lot of advice. I had very quick responses to my questions and the quality of the website speaks for itself
K S
15:04 02 Mar 21
No hesitation in recommending. Very responsive and and professional service from beginning to end.
Louise Childs
22:19 31 Jan 21
A fantastic agency, that provided unparalleled support setting up our Google/Bing PPC and social media marketing campaigns. The team are dedicated, responsive, efficient and perform every task to the highest standard. I would highly recommend them.
Anita Olaogun
09:40 29 Jan 21
I had the pleasure of working with the team at Medico on a complex healthcare project. There was no doubt from the on-set that we had made the right choice. They are very professional, hands on and committed to delivering the task at hand. Their attitude of being partners in the success of the business is unique as opposed to the standard agency involvement.
Sam Dawkins
15:59 28 Jan 21
Really impressed with the service from Medico Digital. Jack did a great job designing my website - I really liked the final design and he was very responsive to my queries and amendments. Highly recommended.
Rajeev Peravali
18:56 21 Jan 21
Bethan manages my social media marketing. She is professional, responsive and a delight to work with.She has been very effective and my social media presence has grown steadily because of her hard work. This has directly translated in to more patients. I recommend her with out reservation!
I Nakib
13:25 02 Oct 20
It's been an absolute pleasure to work with Medico Digital.Their level of professionalism and knowledge in their field is unparalleled; I could not recommend this company enough.
HA AL
21:23 01 Oct 20
Absolutely BRILLIANT and FANTASTIC service. Amazing experience and highly recommend all of the team at MedicoDigital. Recommended by a colleague and I most definitely will be recommending to others
Natasha Brown
10:20 24 Sep 20
I can't recommend this team enough!They are truly a partner, one which I rely on for their expertise and strategic council; from establishing our digital platforms to now executing campaigns across a range of channels. Medico Digital are always honest about their thoughts on which direction to take and always align to our objectives. Medico Digital are responsive and agile in their ability to pivot to meet our needs. They are an incredibly valuable member of our team at iRhythm and I enjoy working with them all - THANK YOU! Natasha Brown - iRhythm UK Marketing Manager
Inga Werthmann
09:56 10 Sep 20
We have worked with medico digital for serveral month now and I could not be more happy with them. Every interaction has been extremly professional and friendly. Our internet presence and new patient numbers have increased significant and our new website looks amazing. Requests are dealt with quickly and I am updated regularly. We have further had tremendous support from the team during lockdown. They have helped us to stay positive and we are now in a better position than before. I can not recommend medico digital enough. Thank you to the whole team
Alex Fragoyannis
21:34 28 Jun 20
We have worked with Medico Digital for several months now and have seen a definite improvement in online presence as well as bookings for our clinic. The staff at Medico Digital are easy to communicate with and are always there to help and support. Highly recommended SEO/digital marketing specialists.
Sarah
12:09 12 Mar 20
Medico digital have been a dream to work with. We run a private GP clinic and they created a new website for us. They are super efficient and produce work of a high quality. Would definitely recommend Medico digital to other clinics looking to upgrade their existing website to a more professional, user friendly website which scores highly on SEO.
Roshan Vara
15:28 04 Mar 20
A fantastic company with a sound understanding of web design, development, google PPC and social media marketing, SEO and more. Their team are responsive, efficient and perform every task to a high degree of quality. Couldn't recommend them highly enough.
Hyder Ridha
08:59 31 Oct 19
Very professional, easy to work with, take time to listen to what you want to achieve, respond to requests effectively and produce results in a timely manner. Overall great experience.
Ainsley O'Keefe
12:01 24 Oct 19
Medico Digital is a dynamic agency who I would highly recommend to support you in reaching your business objectives.
Justin Rocyn-Jones
08:06 04 Oct 19
As part of our continuous adoption of a patient-first approach, we engaged Medico Digital and Rokker to help us develop key patient personas and map the patient journey in order to help us understand the challenges and needs of our patients in more detail.The personas were extremely thorough and extensively detailed, and new insights were uncovered that will help us improve our end-to-end patient experience
mark chamley
13:34 21 Sep 19
Great team who were friendly, flexible and happy to respond quickly as we changed things. Also very competitive in terms of cost for creating our new website. We are very pleased with the result!
tony graff
15:38 17 Jul 19
Fantastic support to drive our digital marketing and improve our website. The Medico Digital team are focused on results and are very pragmatic. They have great knowledge of the healthcare market and we are directly benefiting from access to this.They work with us in partnership and we really feel they are helping guide us to do what is right for the business.
Elizabeth Boultbee
14:55 25 Jun 19
The team at Medico Digital are everything that I'm not - young and savvy with a very impressive knowledge of the digital marketing world. I have been very impressed by their products in this fast changing world. I have recommended them to many clients and will continue to do so in the future.
David Propert
09:59 03 May 19
Very knowledgeable and efficient staff who communicated well with someone not particularly IT-savvy and converted my vision into a website reality. Delighted with the results!
Rob Warr
17:27 13 Feb 19
A personable, effective team. Clearly knowledgable and informed about the medical and associated IT industry. Whatever they are doing, it seems to be working. I can't recommend medico digital highly enough.
Sam Yasen
15:00 05 Jan 18
Ollie and his team created a new medical website for me. Ollie was a pleasure to deal with and was responsive to all emails and changes that I requested. I am very happy with the final product, which was put together swiftly and for less cost than many quotations that I received from other competitors. I am intending to develop the website platform and SEO further using Medico in the future. Thanks for doing a great job!
Jan Walker
14:26 30 Oct 17
Great team really patient and thoughtful of our needs as a counselling service. Would highly recommend Medico Digital.
Gary Colosimo
16:52 10 Oct 17
The team at Medico Digital listened carefully to our requirements and delivered three fantastic websites for us. They kept us informed of progress throughout the process and were always on hand to help with design decisions and to make suggestions for improvement. I would thoroughly recommend them.
Nachito Cortina
20:33 27 May 17
Rich and Oli are a resourceful group of pros. Done the whole site and SEO and a makeover crafting appropriate quality logos for us. I have had experiences in the past where the support had been lacking and for me, that was one of the best things about my journey, the results were obviously reflective of the expertise and experience between them all as a team and definitely helped us to improve our services.
Irsh
14:04 26 May 17
The healthcare digital professionals! My personal experience of working with these guys is very positive. Our previous designers and online support had been lacking but medico have been extremely quick and polite to answer/resolve messages and have provided us sensible advice for us as a practice. Sterling bunch and so glad we found a great arrangement. Valued partners putting together our entire website, online support etc.. Thank you Oliver once again!
Shawn L. Vega
22:15 23 May 17
I had spoken to numerous companies, Medico Digital was never pushy didn't over promise and delivered on what they said they would do. A talented team with great skills.
eibi23
19:33 03 Mar 17
Medico Digital are a great team. They helped design our entire website and came up with a great logo for our business. They are always on hand to answer any questions and have given us brilliant advice and support in all of our online media.Great team and so glad we chose them to work with.
Emily Bruton
19:23 03 Mar 17
Medico digital have been integral in setting up our business. Not only have they designed an incredible website they have given useful and thoughtful advice as well. Their patience and dedication shines through especially for any new business that is still teething. They understand our needs and have really listened to our ideas and vision, working with us each step of the way. They have vast knowledge of online marketing promotion and have guides us through our options carefully. We highly recommend them to any fledging medical business.
Waseem Saeed
23:25 12 Feb 17
Medico Digital have been looking after my web presence for over a year now and during that time they have been simply great.Every member of their Team that I have had dealings with (Ollie, Chris Richard, Ellen) has been friendly, well-informed and competent. They do everything to understand your practice and reflect it in the work that they produce. In this short time they have designed me a website from scratch, tweaked the design as much as needed and given expert advice.On top of this, when a pre-existing website that covered a different part of my practice became unstable, they took it over, took it apart and restored it with better security and functionality in two days over a weekend to keep me online.They are easy to contact, flexible, responsive and pricing is transparent and fair.Communication is a crucial part of my practice and I consider the crew at Medico Digital as part of my team. I would recommend them without hesitation.Waseem SaeedConsultant Plastic Surgeon
Trevor TD
23:57 26 Oct 16
We’re really pleased with the service we’ve received from Medico Digital, the team provide an exceptional level of digital knowledge alongside practical hands-on day to day support. We’ve made some significant changes and seen some significant performance improvements in a short space of time. Medico Digital have quickly become a valuable addition to our in-house teamAfter just the first three months together we made more progress than our previous agency had in 10 months. This growth in performance after such a short period has far exceeded our expectations. It seems rare that an agency can offer such a good service and be competitively priced at the same time.Medico Digital have been extremely easy to work with. They are organised and friendly and have an in depth knowledge of digital that becomes apparent as soon as you meet them. They very responsive and extremely passionate about supporting clients to achieve their objectives.What Medico Digital have achieved in the first six months of working together is quite simply exceptional. Their intelligence, pro-active nature, responsiveness and most of all the organic search results they have achieved are absolutely top class.TrevorGroup CEO, Nurseline
