All case studies

Staar Surgical

Pioneering a flexible marketing model that can be applied to a medical device manufacturers HCP clients to boost product sales.

Clinician engagement | Consultancy | PPC
The challenge

Headquartered in California, STAAR Surgical are leaders in the development, manufacturing and marketing of implantable contact lenses for ICL surgery.

Staar surgical were looking for a way to increase revenue in a nascent market by generating new patients for their partner clinics who use their products.

Staar were unable to engage with patients at a local level, and their partner clinics (who offer a range of treatments beyond ICL) lacked the digital marketing acumen, as well as internal resource, to run effective patient acquisition campaigns for the surgery.

The solution

Centralised marketing strategy with local clinic deployment

Because each clinic had:

Extreme variation in their access to existing assets

Varied levels of experience in utilising digital marketing

Different geographical locations and local markets

We came up with a marketing strategy that utilised paid search, paid social and email marketing. 

By unifying research, ad creative and messaging, as well as building a versatile landing page using an off-site platform, we ensured that our campaigns could be deployed for any number of individual clinics and scaled up as success grew.

Results

Our partnership with Staar has allowed us to pioneer a dynamic digital marketing strategy which can be rapidly rolled out to any clinic in their specific vertical.

100000
+
Impressions from targeted ads
10000
+
High quality, engaged traffic to landing pages
100
s
Eligible enquiries from interested patients

How can Medico transform your healthcare business?

I need help with
cloud
Deep understanding of the healthcare market
data
Access to vast amount of data
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Detailed patient personas
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