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Staar Surgical

Pioneering an adaptable marketing model that manufacturers can offer clinics to help boost sales

B2B | Consultancy | PPC
The challenge

Driving patient acquisition for our client’s clients

Headquartered in California, STAAR Surgical are leaders in the development, manufacturing and marketing of implantable contact lenses for ICL surgery. Looking for a way to increase revenue in a nascent market for their partner clinics, STAAR wanted to engage with patients and effectively drive patient acquisition for their clients’ surgeries.

With those goals in mind, and knowing that their partner clinics (who offer a range of treatments beyond ICL) lacked both the internal resource and digital know-how to run their own campaigns, we developed an easily adaptable marketing campaign model.

The solution

A centralised marketing strategy with local clinic deployment

Each clinic had:

– Extreme variation in their access to existing assets
– Varied levels of experience in utilising digital marketing
– Different geographical locations and local market requirements

We developed a marketing strategy that utilised paid search, paid social and email marketing in a straightforward, easily replicable output. By unifying market research, ad creative and messaging, as well as building a versatile landing page using an off-site platform, we ensured that each campaign could be deployed for any number of individual clinics — and scaled up as success grew.


Our partnership with STAAR allowed them to pioneer a dynamic digital marketing strategy which could be rapidly rolled out to any clinic in their specific vertical. Overall the campaign generated:

Impressions from targeted ads
High-quality, engaged traffic to landing pages
Eligible enquiries from interested patients

How can Medico transform your healthcare business?

I need help with
Deep understanding of the healthcare market
Access to vast amount of data
Detailed patient personas

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Based on 51 reviews
Google Rating
Based on 51 reviews