Headquartered in California, STAAR Surgical are leaders in the development, manufacturing and marketing of implantable contact lenses for ICL surgery.
Staar surgical were looking for a way to increase revenue in a nascent market by generating new patients for their partner clinics who use their products.
Staar were unable to engage with patients at a local level, and their partner clinics (who offer a range of treatments beyond ICL) lacked the digital marketing acumen, as well as internal resource, to run effective patient acquisition campaigns for the surgery.
Centralised marketing strategy with local clinic deployment
Because each clinic had:
Extreme variation in their access to existing assets
Varied levels of experience in utilising digital marketing
Different geographical locations and local markets
We came up with a marketing strategy that utilised paid search, paid social and email marketing.
By unifying research, ad creative and messaging, as well as building a versatile landing page using an off-site platform, we ensured that our campaigns could be deployed for any number of individual clinics and scaled up as success grew.
Results
Our partnership with Staar has allowed us to pioneer a dynamic digital marketing strategy which can be rapidly rolled out to any clinic in their specific vertical.
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