4 workshops with local markets to uncover "right to win” content territories
20,000 search terms analysed through keyword research.
3 languages (En, Cz, De)
5 Strategic Content Territories unearthed
![](https://www.medicodigital.co.uk/wp-content/uploads/inflammation-search-term-interest-over-time-worldwide.webp)
Google Trends: "inflammation” search popularity worldwide
![](https://www.medicodigital.co.uk/wp-content/uploads/Audience-analysis.webp)
Audience analysis / Wobenzym
![](https://www.medicodigital.co.uk/wp-content/uploads/German-keyword-word-cloud.webp)
Keyword research / Wobenzym
Summary
By partnering with Medico Digital, Wobenzym analysed a large amount of data and understood their local search landscapes. This led to strategic content territories that afford them the opportunity to capture a significant share of voice, and become enduring authorities in the space of inflammation.
![Case Study Summary](https://www.medicodigital.co.uk/wp-content/uploads/AdobeStock_436599230-1@2x.webp)
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