Private healthcare provider, Circle Health, operate three hospitals in the UK, with a fourth under construction. They also run musculoskeletal triage and care services in a number of areas in the UK, and a specialist rehabilitation unit in partnership with VAMED.
This project took place over three months at the start of 2018. The website comprises around 400 treatment pages, 300 clinician profiles and around 100 additional pages.
What I like about Ollie, Rich and the team at Medico Digital is that they're responsive to our commercial needs, meet deadlines and deliver first-rate work - they're also a pleasure to work with.
Alex Singleton, Director of Marketing and Communications
Search engine optimised
With more than 175 million health-related searches made on Google each day, organic search played a key role in the development of the new website. This not only involved the page speed optimisation and location-specific features previously mentioned, but a whole raft of other technical SEO updates such as JSON schema markup and automatic alt text generation for images.
Mobile first design
With a majority of Circle Heath’s website traffic coming from mobile devices, the new website was created based on designs by Circle’s in-house team to use the latest responsive technology, Bootstrap 4, to deliver an engaging and intuitive user experience on both mobile and desktop devices.
As each of Circle Health’s hospitals, their MSK services and rehabilitation unit operate semi-autonomously, it was a key requirement from stakeholders that each unit had its own differentiated area of the website, while at the same time making sure this didn’t negatively affect the user experience, particularly for visitors who may wish to make an enquiry. Our objective, therefore, was to make the content more relevant to users by displaying location specific content based on their location of interest.
Our solution was to implement several different headers and footers, containing business unit specific branding and presenting a different set of menu options, while always making it easy for a visitor to return back to the homepage. We encourage you to browse the sections of the website and judge for yourself if we achieved a ‘natural’ feel to the navigation.
Powerful backend functionality
Working closely alongside Circle Health’s marketing team we made sure the website CMS was tailored to their needs, enabling them to easily make use of the Umbraco framework. The website backend was designed specifically for Circle Health’s marketing team, allowing for fast, intuitive content edits and continued internal development.
Most importantly, by keeping discovery sessions and meetings to a minimum, we took the hassle out of the project and were able to deliver the redevelopment in under 5 months time.