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Aspen Healthcare

Increasing self-paying patient enquiries through Google and Facebook Ads

Aspen Healthcare PPC


Speciality campaigns


Patient enquiries generated


Cost per enquiry

Aspen Healthcare

Aspen Healthcare is a private healthcare provider operating four acute hospitals, two cancer centres and two day-surgery hospitals in the UK. 

Looking to increase their share of the self-paying patient market, Aspen appointed Medico Digital to devise and implement a series of strategic digital advertising campaigns across Google and Facebook for their Parkside, Holly and Highgate hospitals. 


The challenge

  • Standing out in a competitive London market saturated by other large private healthcare groups with deep pockets.
  • Making best use of existing digital assets (websites and collateral) that were in the process of being upgraded.
  • Reporting and being able to accurately track performance to measure return on investment.

The Solution

  • Conducted in-depth keyword research across the Greater London region for cosmetic, orthopaedic, endoscopy and private GP services in order to create a number of laser-targeted Google Ad campaigns focusing on high intent search phrases towards the decision phase of the patient journey. 
  • Rewrote existing web page copy for Parkside hospital’s diagnostic imaging and private GP services to develop the hospital’s offering and improve the conversion rates of traffic derived from the campaigns.
  • Created speciality-specific retargeting campaigns on Facebook to reengage non-convertors from the Google Ad campaigns, driving patients back onsite towards conversion. 
  • Reached out to new audiences by leveraging Facebook’s powerful ad platform to target key patient demographics using a variety of factors, including affluent regional markets and previous online behaviour.
  • Maximised ad exposure within the available budget through twice-daily monitoring of negative keywords and ruthless testing of ad messaging and creative. 

The results

Enquiries CPA
Parkside 404 £16.49
Holly 117 £17.40
Highgate 113 £12.95
Sub Total 634 £16.03
Enquiries CPA
Parkside 124 £24.19
Holly 74 £14.63
Highgate 10 £42.38
Sub Total 208 £21.66
Enquiries CPA
634 £16.03
208 £21.66
Total 842 £17.42
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