Increasing self-paying patient enquiries through Google and Facebook Ads

Aspen Healthcare PPC

aspen

Speciality campaigns

+

Patient enquiries generated

£

Cost per enquiry

Aspen Healthcare

Aspen Healthcare is a private healthcare provider operating four acute hospitals, two cancer centres and two day-surgery hospitals in the UK.

Looking to increase their share of the self-paying patient market, Aspen appointed Medico Digital to devise and implement a series of strategic digital advertising campaigns across Google and Facebook for their Parkside, Holly and Highgate hospitals.

aspen-mobile-mockup

The challenge

Standing out in a competitive London market saturated by other large private healthcare groups with deep pockets.
Making best use of existing digital assets (websites and collateral) that were in the process of being upgraded.
Reporting and being able to accurately track performance to measure return on investment.

The Solution

Conducted in-depth keyword research across the Greater London region for cosmetic, orthopaedic, endoscopy and private GP services in order to create a number of laser-targeted Google Ad campaigns focusing on high intent search phrases towards the decision phase of the patient journey.
Rewrote existing web page copy for Parkside hospital’s diagnostic imaging and private GP services to develop the hospital’s offering and improve the conversion rates of traffic derived from the campaigns.

Created speciality-specific retargeting campaigns on Facebook to reengage non-convertors from the Google Ad campaigns, driving patients back onsite towards conversion.
Reached out to new audiences by leveraging Facebook’s powerful ad platform to target key patient demographics using a variety of factors, including affluent regional markets and previous online behaviour.
Maximised ad exposure within the available budget through twice-daily monitoring of negative keywords and ruthless testing of ad messaging and creative.

The results

	Enquiries	CPA
Parkside	404	£16.49
Holly	117	£17.40
Highgate	113	£12.95
Sub Total	634	£16.03

	Enquiries	CPA
Parkside	124	£24.19
Holly	74	£14.63
Highgate	10	£42.38
Sub Total	208	£21.66

	Enquiries	CPA
	634	£16.03
	208	£21.66
Total	842	£17.42

Google Rating

5.0

Based on 28 reviews

Medico Digital

5.0

Natasha Brown

10:20 24 Sep 20

I can't recommend this team enough!They are truly a partner, one which I rely on for their expertise and strategic council; from establishing our digital platforms to now executing campaigns across a range of channels. Medico Digital are always honest about their thoughts on which direction to take and always align to our objectives. Medico Digital are responsive and agile in their ability to pivot to meet our needs. They are an incredibly valuable member of our team at iRhythm and I enjoy working with them all - THANK YOU! Natasha Brown - iRhythm UK Marketing Manager

Inga Werthmann

09:56 10 Sep 20

We have worked with medico digital for serveral month now and I could not be more happy with them. Every interaction has been extremly professional and friendly. Our internet presence and new patient numbers have increased significant and our new website looks amazing. Requests are dealt with quickly and I am updated regularly. We have further had tremendous support from the team during lockdown. They have helped us to stay positive and we are now in a better position than before. I can not recommend medico digital enough. Thank you to the whole team

Alex Fragoyannis

21:34 28 Jun 20

We have worked with Medico Digital for several months now and have seen a definite improvement in online presence as well as bookings for our clinic. The staff at Medico Digital are easy to communicate with and are always there to help and support. Highly recommended SEO/digital marketing specialists.

Sarah

12:09 12 Mar 20

Medico digital have been a dream to work with. We run a private GP clinic and they created a new website for us. They are super efficient and produce work of a high quality. Would definitely recommend Medico digital to other clinics looking to upgrade their existing website to a more professional, user friendly website which scores highly on SEO.

Roshan Vara

15:28 04 Mar 20

A fantastic company with a sound understanding of web design, development, google PPC and social media marketing, SEO and more. Their team are responsive, efficient and perform every task to a high degree of quality. Couldn't recommend them highly enough.

MURAT DOGANTEKIN

02:08 22 Feb 20

Hyder Ridha

08:59 31 Oct 19

Very professional, easy to work with, take time to listen to what you want to achieve, respond to requests effectively and produce results in a timely manner. Overall great experience.

Ainsley O'Keefe

12:01 24 Oct 19

Medico Digital is a dynamic agency who I would highly recommend to support you in reaching your business objectives.

Justin Rocyn-Jones

08:06 04 Oct 19

As part of our continuous adoption of a patient-first approach, we engaged Medico Digital and Rokker to help us develop key patient personas and map the patient journey in order to help us understand the challenges and needs of our patients in more detail. The personas were extremely thorough and extensively detailed, and new insights were uncovered that will help us improve our end-to-end patient experience

mark chamley

13:34 21 Sep 19

Great team who were friendly, flexible and happy to respond quickly as we changed things. Also very competitive in terms of cost for creating our new website. We are very pleased with the result!

tony graff

15:38 17 Jul 19

Fantastic support to drive our digital marketing and improve our website. The Medico Digital team are focused on results and are very pragmatic. They have great knowledge of the healthcare market and we are directly benefiting from access to this.They work with us in partnership and we really feel they are helping guide us to do what is right for the business.

Elizabeth Boultbee

14:55 25 Jun 19

The team at Medico Digital are everything that I'm not - young and savvy with a very impressive knowledge of the digital marketing world. I have been very impressed by their products in this fast changing world. I have recommended them to many clients and will continue to do so in the future.

David Propert

09:59 03 May 19

Very knowledgeable and efficient staff who communicated well with someone not particularly IT-savvy and converted my vision into a website reality. Delighted with the results!

Rob Warr

17:27 13 Feb 19

A personable, effective team. Clearly knowledgable and informed about the medical and associated IT industry. Whatever they are doing, it seems to be working. I can't recommend medico digital highly enough.

Alex Singleton

19:00 27 Jun 18

Simon Horner

14:34 27 Jun 18

Excellent design and helpful staff. Very pleased with my website.

Sam Yasen

15:00 05 Jan 18

Ollie and his team created a new medical website for me. Ollie was a pleasure to deal with and was responsive to all emails and changes that I requested. I am very happy with the final product, which was put together swiftly and for less cost than many quotations that I received from other competitors. I am intending to develop the website platform and SEO further using Medico in the future. Thanks for doing a great job!

Jan Walker

14:26 30 Oct 17

Great team really patient and thoughtful of our needs as a counselling service. Would highly recommend Medico Digital.

Gary Colosimo

16:52 10 Oct 17

The team at Medico Digital listened carefully to our requirements and delivered three fantastic websites for us. They kept us informed of progress throughout the process and were always on hand to help with design decisions and to make suggestions for improvement. I would thoroughly recommend them.

Beverly P. Neal

18:51 06 Jun 17

Good experience with Medico Digital.

Nachito Cortina

20:33 27 May 17

Rich and Oli are a resourceful group of pros. Done the whole site and SEO and a makeover crafting appropriate quality logos for us. I have had experiences in the past where the support had been lacking and for me, that was one of the best things about my journey, the results were obviously reflective of the expertise and experience between them all as a team and definitely helped us to improve our services.

Irsh

14:04 26 May 17

The healthcare digital professionals! My personal experience of working with these guys is very positive. Our previous designers and online support had been lacking but medico have been extremely quick and polite to answer/resolve messages and have provided us sensible advice for us as a practice. Sterling bunch and so glad we found a great arrangement. Valued partners putting together our entire website, online support etc.. Thank you Oliver once again!

Shawn L. Vega

22:15 23 May 17

I had spoken to numerous companies, Medico Digital was never pushy didn't over promise and delivered on what they said they would do. A talented team with great skills.

jo rp

14:56 22 May 17

Rich and Oli are a resourceful group of pros. Done the whole site and SEO and a makeover crafting appropriate quality logos for us. I have had experiences in the past where the support had been lacking and for me that was one of the best things about my journey, the results were obviously reflective of the expertise and experience between them all as a team and definitely helped us to improve our services.

eibi23

19:33 03 Mar 17

Medico Digital are a great team. They helped design our entire website and came up with a great logo for our business. They are always on hand to answer any questions and have given us brilliant advice and support in all of our online media.Great team and so glad we chose them to work with.

Emily Bruton

19:23 03 Mar 17

Medico digital have been integral in setting up our business. Not only have they designed an incredible website they have given useful and thoughtful advice as well. Their patience and dedication shines through especially for any new business that is still teething. They understand our needs and have really listened to our ideas and vision, working with us each step of the way. They have vast knowledge of online marketing promotion and have guides us through our options carefully. We highly recommend them to any fledging medical business.

Waseem Saeed

23:25 12 Feb 17

Medico Digital have been looking after my web presence for over a year now and during that time they have been simply great.Every member of their Team that I have had dealings with (Ollie, Chris Richard, Ellen) has been friendly, well-informed and competent. They do everything to understand your practice and reflect it in the work that they produce. In this short time they have designed me a website from scratch, tweaked the design as much as needed and given expert advice.On top of this, when a pre-existing website that covered a different part of my practice became unstable, they took it over, took it apart and restored it with better security and functionality in two days over a weekend to keep me online.They are easy to contact, flexible, responsive and pricing is transparent and fair.Communication is a crucial part of my practice and I consider the crew at Medico Digital as part of my team. I would recommend them without hesitation.Waseem Saeed Consultant Plastic Surgeon

Trevor TD

23:57 26 Oct 16

We’re really pleased with the service we’ve received from Medico Digital, the team provide an exceptional level of digital knowledge alongside practical hands-on day to day support. We’ve made some significant changes and seen some significant performance improvements in a short space of time. Medico Digital have quickly become a valuable addition to our in-house teamAfter just the first three months together we made more progress than our previous agency had in 10 months. This growth in performance after such a short period has far exceeded our expectations. It seems rare that an agency can offer such a good service and be competitively priced at the same time.Medico Digital have been extremely easy to work with. They are organised and friendly and have an in depth knowledge of digital that becomes apparent as soon as you meet them. They very responsive and extremely passionate about supporting clients to achieve their objectives.What Medico Digital have achieved in the first six months of working together is quite simply exceptional. Their intelligence, pro-active nature, responsiveness and most of all the organic search results they have achieved are absolutely top class.TrevorGroup CEO, Nurseline

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