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Med-Tech Innovation Expo – Streamline your Medical Device Marketing Strategy

Med-Tech Innovation Expo – Streamline your Medical Device Marketing Strategy Whether it’s launching a new product or raising brand awareness, the marketing of medical devices is not a simple process. And fuelled by the pandemic, sales of medical devices have shifted online. How can med-device manufacturers keep up with the pace of change, pivoting to…

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Why Great Digital Patient Experiences Will Matter More Than Ever In 2022

As we know, the COVID-19 pandemic has been a catalyst for digital transformation and a huge change for most healthcare providers.  Various lockdowns and months of uncertainty have forced many healthcare providers to adapt quickly to the ‘new normal’ — radically changing how they work, provide services and interact with consumers. And while challenging, the…

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Transforming the customer experience: The medical device market meets e-commerce

Digital disruption is happening everywhere. Today we’re looking at how it is transforming the medical device industry – and why this is a good thing.  Like everything else in today’s digital world, sales of medical devices are shifting online. Although they’ve been slow to adopt this change, medical device manufacturers are starting to realise the…

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