Ollie Capel

I’ve had the privilege of working directly with patients and HCPs in previous roles in the healthcare sector, and during my time at Medico have supported public and private healthcare providers across different markets, global life science, medical device, and pharmaceutical brands with their digital objectives.

All my experiences reiterate one truth – it’s all about the people. Whether it’s a patient seeking a trusted provider, a HCP looking for education, or our dedicated team at Medico Digital, recognising the human element is the key. By genuinely understanding individuals – from their motivations to their challenges – we can tailor digital campaigns that genuinely resonate.

Our Medico Digital team is a testament to this approach. We believe in the importance of balance and putting people first in all we do. A vibrant work environment fosters innovation, but there’s also a world outside, teeming with experiences that shape us. The collective insights and life journeys of each team member feed into our agency’s thoughts and culture.

My background in digital roles gives me a unique perspective. I’ve observed the transformation of patients as they become more consumer-driven, the challenges healthcare organisations face adapting to the digital age, and how this pertains to amplifying patient outreach, tapping into niche audiences, or driving product sales.

My role in the agency is to drive our mission: To bring a fresh approach to medical communication, helping people live happier, healthier lives by equipping healthcare organisations with the digital expertise needed to reach and connect to their audiences.

Outside of work, I enjoy spending time with my wife and 2 little boys, Arthur and Dylan, travelling, running, going to the gym and reading.

Favourite quote:

“Intelligence is the ability to adapt to change” – Stephen Hawking