Healthcare branding

Create memorable, long-lasting connections with patients and service users with expert brand development.

Branding is a way of defining your healthcare business, your team and your customers. It should exemplify the core of what the business is and its values.

Whether you have an established brand that you’re looking to breathe life into, or you’re starting from scratch, we’ll work with you to establish a clear and defined offering that will elevate your brand above competitors.

The healthcare sector is in transition. Established healthcare brands not only face increased competition from their own market but must now also take notice of consumer lifestyle brands as healthcare becomes a lifestyle category in its own right. Healthcare brands now need to adapt to become aspirational consumer brands, making design and creativity more important than ever.

The most successful healthcare brands create trust, loyalty and longevity with their patients and service users by engendering a distinct personality, communicating a clear message about their business to finding a memorable connection.

What we offer

We can contribute to your every stage of your branding process:

Branding workshops
A workshop with your team to discover the fundamentals of your business’ brand, which includes:

  • What is a brand?
  • How to achieve effective branding
  • The components of your brand (ie. name, logo, tone, tagline, typeface)
  • Competitor and market trends analysis

Brand Design
The visual elements of the brand and associated marketing collateral including:

  • Logos
  • Business cards
  • Leaflets
  • Powerpoint templates
  • Promotional graphics
  • Other marketing materials you require

Brand Guidelines
Brand identity guidelines detailing how your brand is to be presented including:

  • Colour palette, in line with accessibility requirements for digital brand guidelines
  • Design requirements including buttons, hover states, borders etc.
  • Typefaces and rules for emboldening, italicising etc.
  • Tone of voice
  • Imagery including photography, graphic design, animation and composition.