Create memorable, long-lasting connections with patients and service users with expert brand development.
Branding for healthcare
Branding is a way of defining your healthcare business, your team and your customers. It should exemplify the core of what the business is and its values.
Whether you have an established brand that you’re looking to breathe life into, or you’re starting from scratch, we’ll work with you to establish a clear and defined offering that will elevate your brand above competitors.
What we offer
We can contribute to your every stage of your branding process:
A workshop with your team to discover the fundamentals of your business’ brand, which includes:
- What is a brand?
- How to achieve effective branding
- The components of your brand (ie. name, logo, tone, tagline, typeface)
- Competitor and market trends analysis
The visual elements of the brand and associated marketing collateral including:
- Business cards
- Powerpoint templates
- Promotional graphics
- Other marketing materials you require
Brand identity guidelines detailing how your brand is to be presented including:
- Colour palette, in line with accessibility requirements for digital brand guidelines
- Design requirements including buttons, hover states, borders etc.
- Typefaces and rules for emboldening, italicising etc.
- Tone of voice
- Imagery including photography, graphic design, animation and composition.