Expand reach amongst healthcare leaders
Reaching senior business leaders in the healthcare sector isn’t an easy task. Challenged with getting their brand in front of the right people, Wilmington came to us for digital marketing consultancy and expertise. Their target audience is purely B2B and they were looking for a marketing strategy that would combine the benefits of an always-on approach with campaigns that drive leads and, ultimately, revenue.
Online audiences are often overwhelmed by messaging and digital fatigue. Combining paid search, display and social media content with a clear tone and CTA enabled Wilmington to cut through the noise and establish consistent marketing campaigns that delivered results.
Seize LinkedIn's potential
We used LinkedIn’s unique audience targeting to attract the right people at the right time, based on job function and seniority. Knowing this audience are particularly time-poor, we took advantage of LinkedIn’s lead gen format and built engaging, lead magnet forms which encouraged people to sign up and submit their details — all within the convenience of their feed.
Keep it short and sweet
Decision-makers are in demand and looking for solutions. Our team sought to build trust and save time for busy decision-makers by focusing on the important stuff. Ad copy was short, to the point and explained Wilmington’s value proposition concisely — but we didn’t just stop at words. Visually captivating creatives were used across display and video ads to reinforce our messaging and kept Wilmington top-of-mind.
The Results
We were able to generate 500+ high–quality leads across the course of the campaign at an extremely healthy £25 cost per acquisition, and deliver over 3 million impressions — reinforcing Wilmington’s position as a solution for senior business leaders.
A fantastic agency, that provided unparalleled support setting up our Google/Bing PPC and social media marketing campaigns. The team are dedicated, responsive, efficient and perform every task to the highest standard. I would highly recommend them.
Results
As a result of ongoing campaigns, Wilmington achieved:
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