The London General Practice wanted to expand beyond their high quality word of mouth and referral network to generate a new cohort of patients.
Specifically, they wanted to raise awareness of their services and educate their audience on the Covid-19 testing services they offered.
We rolled out a bespoke digital strategy which aimed to both increase brand awareness among new potential patients and utilise both organic and paid channels to drive new patient enquiries.
Building a consistent presence on organic social media channels was key to establishing trust and authority. The growth in demand for Covid-19 testing provided opportunities to increase conversions using targeted ads.
Complete management of paid search and ad campaigns enabled us to optimise the performance of campaigns, responding with speed to changing Covid guidelines.
Results
A mixture of targeted prospecting via paid social media ads, and cohort specific retargeting (leveraging an uptick in organic traffic from the practice’s inclusion in a government Covid portal), resulted in a significant uplift in new patient enquiries.
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