All case studies

Horder Healthcare

We reinvented the websites for a well established hospital group to expand their online presence and maximise both NHS and private patient bookings through an easy to use, SEO optimised and patient-friendly design

B2C | PPC | SEO | Website design
image

Horder Healthcare

Horder Healthcare is a leading independent healthcare provider working across Kent, East and West Sussex, delivering high-quality care for both NHS and private patients through their Horder Healthcare and McIndoe brands.

image
image
image
The challenge

Challenged with running two hospitals that offer very different services, both of which faced fierce competition through their close proximity to the capital, our client needed their websites to perform better than other local providers with deeper pockets.

The client was eager to update the design and user interface to provide a seamless experience for patients, rank organically in search engines for highly competitive terms, and perform as landing pages for paid media campaigns.

They also needed a website platform that internal teams could maintain control over without relying on third parties for simple updates.

The solution

We updated both Horder Healthcare and McIndoe websites to reflect their company ethos, branding and values. The website roll-out was coupled with a robust SEO strategy and an always-on paid advertising campaign for maximum return. We presented a hybrid solution for ongoing website management and maintenance, allowing internal teams ownership of their CMS and providing reassurance should they need more complex changes.

image

Medico Digital are a fabulous agency with an impeccable standard of service. The team are friendly, professional, quick to respond, and solution-focused. They oversee both our websites, our SEO strategy, and our PPC objectives. Most recently they managed the migration of our websites to WordPress and this project crossed the line on time and without a single hitch, we felt we were in safe hands at all times. We are delighted to be working with them and would highly recommend them to anyone who strives for the best!

Josephine Trotter, Head of Marketing & Business Development at Horder Healthcare
mobile website 1
mobile website 2

SEO results

27.76
%
Users from organic search up; post vs pre-migration
28.33
%
New users attracted
103.04
%
Goal completions/conversions more than doubled

Paid Media results

70
%
Impressions increased across paid search.
85
%
Clicks increased by across paid search.
117
%
Conversions increased since the start of the campaign

How can Medico transform your healthcare business?

I need help with
cloud
Deep understanding of the healthcare market
data
Access to vast amount of data
squared_man
Detailed patient personas

FREE guide: A Practical Guide for Health and Pharma Brands in 2024 and Beyond

Google Rating
4.9
Based on 51 reviews
×
js_loader
Google Rating
4.9
Based on 51 reviews
×
js_loader