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Bath, Swindon and Wiltshire Clinical Commissioning Group

Brand alignment and refresh of the BSW Clinical Commissioning Group website to reflect their core values and amplify site experience and performance. We built a site that serves and supports teams by communicating education and training opportunities internally.

Patient acquisition | Website design


The Bath and North East Somerset, Swindon and Wiltshire (BSW) Clinical Commissioning Group provide health and care services to around 934,000 people. Providing education and training to staff is key to ensuring the highest quality of care.

The Challenge

BSW struggled with communicating education and training opportunities to employees across the ICS. They found hospitals across the trust were siloed when it came to running training courses. There was no central website or hub to advertise courses and training opportunities available. They needed to find a digital solution to support ongoing staff training and maximise cost efficiencies across Bath and North East Somerset, Swindon and Wiltshire.  

Ease of use and functionality were important for the team maintaining the website at BSW. They needed an interface that was quick and simple to update as and when new training opportunities became available


The Solution

BSW worked with Medico Digital to build a training and education website which would be easy to use, useful and of interest to employers and employees across health and social care services in BSW.

By using a clean design and layout, users are able to quickly identify what courses are coming up, and access resources to enable their learning and development.

mobile website 1
mobile website 2

Medico Digital have been a pleasure to work with from the outset. Quick to respond, comprehensive with explanations and very approachable. We have had some brilliant feedback about the new site, and we have asked for a lot of changes since its launch but nothing has been too much trouble. We wouldn’t hesitate to recommend the team and their work to anyone else in the NHS and beyond.

Sarah Pritchard, Campaigns and Digital Manager

The Results

Feedback from staff across BSW is great! They love the new look site and find it easy to use. The team who maintain the site had full input and control to drive how the site would look and work. Medico provided full training to the team so they can be proactive in making updates themselves, without relying on third parties.

Impressions increase within 4 months
Increase of click throughs to the site

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