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Positioning a private gynaecologist as a subject matter expert through social media

Mr Amer Raza social media marketing campaign

k

Video views in 1 week

Direct messenger enquiries in 1 month

%

Increase in website traffic

Mr Amer Raza

Mr Amer Raza is an Obstetrician and Gynaecologist in Chelsea and Westminster NHS hospital and Director of Chelsea Well Women and the Centre of Endometriosis. With vast experience in dealing with complex and high-risk pregnancies, he also has a special interest in dealing with laparoscopic surgery (keyhole), pelvic pain, heavy periods, endometriosis and colposcopy.

Picture of Dr. Amer Raza's Facebook profile, showing video for symptoms of endometriosis

The challenge

Aware of the power of social media marketing, Mr Amer Raza wanted to raise his profile across different social platforms – mainly Facebook and Instagram to establish himself online as a thought leader and ‘influencer’ in his field.

Like most consultants who run a busy NHS and private clinic, Mr Amer Raza had limited spare time and experience to build his social media presence so turned to Medico Digital to help.

The results

  • From 0 to over 600 target market followers on Instagram in just 2 months, 89% of which are female
  • Over 14,000 video views on Facebook leading to a thousand page fans within month one.
  • Over 30+ direct message enquiries via social media within a month.
  • 100% increase in website traffic from social media.
  • Joined and established multiple community networks on Facebook via groups to generate enquiries consistently
  • A complete social media content strategy formulated utilising search term insights to find out exactly what potential patients were actively searching for online around Mr Amer Raza’s specialities.
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