Healthcare AI SEO and generative engine optimisation (GEO)
AI is now the front door to healthcare.
More than 1.5 billion health-related queries happen on AI platforms every day. Almost 40% of ChatGPT users look for health advice several times a week, and nearly half use it to decide whether to see a clinician.
If your organisation is not optimised for AI overviews, conversational answers or LLM citations, you will disappear from the shortlist patients actually see.
We help healthcare organisations earn visibility and trust across Google's AI Overviews and AI Mode, ChatGPT, Perplexity and Copilot. Every output is built for compliance, reviewed for patient safety, and aligned with ABPI and local market standards.
Bridging legacy and innovation: The London Clinic’s digital evolution for the modern patient
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Navigating healthcare marketing restrictions for large scale, multinational patient education
View case studyThe next era of search is answer-first
Patients no longer search. They ask questions and expect clear, safe answers.
AI engines now decide which brands patients see first.
Traditional SEO alone cannot win in this world. You need a healthcare-specific strategy that combines medical accuracy, structured content, and trust signals that AI engines can recognise.
Why you need a healthcare-specific AI SEO agency
Search engines now reward clarity, corroboration and authority.
Our medically trained writers and AI search specialists work together to:
- Create patient-friendly content that can be safely summarised and cited by AI.
- Structure websites so engines, patients and clinicians can trust and act on information.
- Strengthen external sources so your brand is referenced accurately across the web.
We focus on the patient questions that drive enquiries and referrals.
The medico healthcare GEO framework
Winning in AI search depends on three connected components.
- Search-optimised medical content (patient-first)Plain-English, clinically reviewed content that answers real patient questions and can be safely summarised by answer engines.
- Website readiness for AIFast pages, structured data, entity mapping and robust schema for services, conditions, FAQs and locations. This helps AI systems understand who you are, what you do and where you do it.
- Digital authority and brand expressionControl the sources that define your brand online. Build high-authority backlinks, trusted mentions, social proof and reviews that strengthen credibility in both patient and AI ecosystems.
Beyond visibility: building future-ready infrastructure
True AI readiness means more than citations. It is about building digital systems that interact intelligently with patients.
We help healthcare organisations integrate:
- AI chatbots and virtual assistants that triage and guide patients.
- Predictive patient journeys that surface the right content at the right time.
- CRM and analytics platforms that unify insight across marketing, web and care teams.
Everything we create is compliant, secure and designed to improve the patient experience.
How we deliver results
Winning in AI search depends on three connected components.
- AI visibility auditBenchmark your brand across major AI engines and uncover citation and sentiment gaps.
- Prompt-level optimisationAlign your content with the real questions patients ask through AI engines.
- Technical improvementFix schema, permissions and engine-specific blockers that limit how AI reads your content.
- Authority buildingStrengthen your footprint across trusted domains that feed AI models.
- Continuous monitoringTrack how your brand appears in AI summaries and update content before reputation drifts.
Optimised for every AI platform
We optimise your presence wherever patients search for care.
Google AI Overviews
Enhance visibility by analysing user behaviour and creating content structured for AI-driven summaries.
ChatGPT search
Align your marketing strategy with real conversational intent so your brand appears when patients are actively exploring options.
Perplexity
Ensure your content is referenced in its knowledge graph and cited as an authoritative source.
Copilot and Gemini
Optimise structured data and medical accuracy across Microsoft and Google's emerging LLM ecosystems.
Measuring what matters
Impressions and clicks no longer define success.
We measure share of answer, AI citations, qualified enquiries and confirmed bookings.
Our goal is not traffic. It is trust, accuracy and measurable patient growth.
Why Medico
- Over a decade in regulated healthcare digital marketing.
- ISO 27001-certified systems and data security.
- Trusted by leading hospitals, fertility and specialist care groups.
- Proven frameworks for visibility, governance and patient engagement.
We build digital foundations that keep healthcare brands visible, compliant and connected in the AI-driven future.
Medico's digital expertise and sector knowledge enable them to be agile and complete projects efficiently and on a budget, in a way that I haven’t experienced from other med-comm agencies. I would highly recommend if you’re looking for a healthcare marketing agency that can truly deliver on your digital objectives.
Maria Zaleska - Nevro
Senior Marketing Manager