Healthcare AI Visibility Report
Patients are already getting healthcare answers from AI. The question is whether your organisation is named in those answers, or left out.
Medico Digital’s “Healthcare AI Visibility Report 2026” benchmarks AI visibility across UK private healthcare providers. It shows where brands appear in AI answers, where they don’t, and what separates the two.
What the Data Reveals
AI visibility is uneven
In most specialties, a small number of providers take a large share of visibility. The rest drop away fast. In some categories the bottom scores are close to zero.
Being "big" can change the odds, but it doesn't guarantee visibility
Providers with national reach, clearer networks, and stronger third-party presence often show higher visibility. Local relevance still matters, but AI answers often reuse sources that look established and widely referenced.
Technical clarity supports visibility
Higher visibility providers tend to run sites that load quickly, stay stable, and present information in a consistent structure. This makes it easier for both patients and systems to find, interpret, and reuse key pages.
The question we hear most often is "how do we increase the chance that our organisation is named when patients ask AI tools about our area of care?"
What You'll Find Inside
The full report includes:
- Specialty-by-specialty AI visibility distributions, showing the top, the median, and the bottom
- Examples of how leaders and laggards differ across content coverage, clinical authority signals, network footprint, offsite reputation, and technical structure
- A practical readiness checker you can score in a short session, plus an AI readiness curve so teams can place themselves and plan what to fix first
How We Measured AI Visibility
Our Approach
We tested a consistent set of patient questions across specialties and recorded how often each provider was named in AI answers, then compared results across categories.
Why This Report Is Free
We see the same gap across the sector. Many organisations deliver strong care, yet their digital presence does not match it. Making the report accessible helps teams act on evidence, not assumptions.
The question we hear most often is "how do we increase the chance that our organisation is named when patients ask AI tools about our area of care?"
Read the Healthcare AI Visibility Report
Healthcare AI Visibility Report 2026
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Download the full report to share with your team or read at your convenience.
Download the Full Report (PDF)Support with AI Visibility
If you want help turning the findings into a prioritised plan, we can support with measurement, technical fixes, content structure, and offsite credibility work. Contact us to discuss what would make the biggest difference for your specialty and footprint.
Contact our digital healthcare specialists