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Healthcare marketing

Crafted digital experiences that engage, reassure and inspire.

A comprehensive healthcare marketing strategy

More and more people seeking medical advice online, a carefully tailored online presence has never been more crucial to a successful healthcare marketing strategy. With a seemingly limitless number of options available to patients online, a professionally designed medical website and comprehensive healthcare marketing strategy will set you apart from your competition and drive more engagement (from your patients.)

At Medico Digital, our team will assess your business needs, in relation to the current digital market. We will recommend only the most effective digital marketing solutions to grow your healthcare business.

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A full-service healthcare marketing agency

We are an award-winning healthcare marketing agency. We specialise in healthcare marketing; from bespoke medical website design to  healthcare SEO, medical PPC and healthcare social media marketing, we are experts when it comes to crafting tailored healthcare marketing packages to suit every business’ specific needs.

Essential Healthcare Marketing Strategies

 

Content creation

From engaging blogs to videos, podcasts and infographics, we can help you discover the content that your audience appreciates most, and how they consume it. With more and more people browsing the web with a mobile device, all of our content is optimised for mobile.

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Keyword research

A key part of optimising your website is deciding what you want to focus on as a company. By discovering what your patients are searching for, and ensuring that your content is written with keyword optimisation firmly in mind, you will be able to drive relevant, organic traffic to your website.

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Reporting, analysis and conversion rate optimisation

One of the most critical elements to a successful healthcare marketing strategy is the ability to adapt to the market’s needs. Each month, we provide you with a report, showing what is working well and what may require more of a focus going forward. Through careful analysis of marketing trends and the performance of your website, we are able to optimise your site for lead generation.

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Search Engine Optimisation (SEO)

Search engine optimisation, commonly known as SEO, is essential to ensure that your website rises to the top of Google’s search rankings. There are a variety of elements that contribute to a successful SEO strategy from in depth keyword research to content marketing, link building and technical website optimisation. 

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Social media marketing

Social media is one of the most effective and cost-efficient ways of connecting with your patients online. We can help you make use of numerous channels – Twitter, Facebook, Instagram, LinkedIn – to promote the work you are doing and engage with individuals who are interested in your offering. More than 4.5 billion people around the world use social media, so the value of this as a marketing medium cannot be overstated.

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PPC advertising

Pay-per-click advertising is an integral part of any healthcare marketing strategy if you want to drive more relevant traffic and leads to your website with immediate results. Our team test and measure the success of each ad campaign to ensure that our ad copy is as engaging as possible for your audience.

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Medical website design

Making a great first impression is incredibly important, we create professional website designs to help gain the trust of your audience. We also design our websites that are optimised for user experience, so your audience will have no problem navigating your website.

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Meet your healthcare marketing team

One of the key elements of quality marketing is embedding personality into everything that is created; all content and business output needs to come from an individual, not a faceless corporation, and that's why we want you to know who'll be working on your behalf.

Learn more about the Medico Digital family

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