Healthcare marketing
Crafted digital experiences that engage, reassure and inspire.
Healthcare marketing is the art of presenting your service to patients at their time of need. Showcasing your authority and trustworthiness is key, ensuring that your specialist expertise is digitally self-evident. The aim is for the patient’s online and in person experience to mirror each other, allowing your digital presence to become a stream of new patient engagement.
Get to the top of Google with our healthcare-focused SEO campaigns that deliver organic growth to your medical organisation.
Healthcare SEO
Leverage our unique healthcare industry insights to overcome complicated advertising regulations and reach your customers.
Healthcare PPCA comprehensive healthcare marketing strategy
The healthcare sector is evolving. Ecommerce is augmenting traditional medical business sales channels, and the consumerisation of healthcare means that decision-making power continues to shift into the hands of the consumer.
A well-crafted medical website and comprehensive healthcare marketing strategy are now vital to set you apart from your competition.
At Medico Digital our team assess your overall objectives and come up with valuable strategies and execution plans to achieve your goals. And while we have medical marketing channel-specific experts, we take a holistic approach to marketing strategy.
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Enhancing online visibility by analysing search behaviours and implementing audience-driven strategies. We leverage keyword insights to create content that ranks, ensuring your brand connects organically with its audience.
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From Google ads to TikTok, we work with you to map a data-driven strategy across a range of platforms, so your message reaches the right audience at the right time.
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We craft medically accurate, validated and accessible content that resonates with patients. Our team understands how to translate complex information into messaging that educates and builds trust.
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Making a great first impression is vital, our healthcare websites are built to be technically pristine, easy to maintain and beautifully designed. We also optimise our websites for user experience, so your audience will have no problem fulfilling your desired goals.
Meet your healthcare marketing team
One of the key elements of quality marketing is embedding personality into everything that is created; all content and business outputs need to come from an individual, not a faceless corporation, and that’s why we want you to know who’ll be working on your behalf.
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Healthcare marketing is marketing that is carried out to serve the objectives of organisations related to the healthcare sector – from healthcare providers to suppliers and insurers. With healthcare marketing, organisations in the industry can attract new patients and new customers, as well as raise their brand profile within the healthcare sector.
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A healthcare marketing agency can put together campaigns that will drive potential patients to the healthcare provider’s website, as well as strengthen the relationship with existing patients. For suppliers and other stakeholders in the industry, healthcare marketing can help to drive awareness of products and services. What differentiates healthcare marketing specifically is the understanding of patient and HCP online behaviour as well as adept navigation of the highly regulated and highly scrutinised online medical ecosystem.
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A general marketing agency typically manages marketing campaigns for clients in a number of industries, whereas a healthcare marketing agency will focus exclusively on providing marketing services for organisations within the healthcare sector. Healthcare marketing agencies offer the advantage of a wealth of experience in the healthcare sector. This is incredibly important as accuracy is of the utmost importance when creating copy or marketing collateral. Our specialist knowledge in the creation and execution of healthcare marketing campaigns will ensure that these campaigns meet the business objectives of your organisation and don’t fall fowl of strict refulations.
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Medical organisations have a variety of reasons for working with a healthcare marketing agency. Some organisations may have a small in-house marketing team that can benefit from outsourcing some or all of their marketing to an agency with greater marketing experience and resources than they currently possess. Larger organisations might lean on the specialist skillsets a healthcare marketing agency possesses in a consultative capacity.
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There are some essential qualities that you should not compromise on in the process of choosing a healthcare marketing agency. Your healthcare marketing agency should be: Trustworthy – You should ensure the agency you are considering is credible and trustworthy. Certified – They should hold the relevant marketing qualifications. ROI-driven – They should understand the importance of working towards your business objectives. Experienced with healthcare marketing – They should have demonstrable knowledge of and experience working in the industry. Creative – Marketing campaigns that do not engage an audience run the risk of failing. Creativity is also important, as a successful healthcare marketing campaign requires you to adapt and respond to marketing trends as well as any updates in Google’s algorithms.
We exceeded our quarterly targets by over 25%. Since we’ve introduced the new website, we’ve had positive comments about how much nicer and easier the site is. I can’t say enough good things about the site we have now
Maria Zaleska - Bella Vou
Marketing Lead
Let’s get your health service seen.
Meet with our holistic search experts.
No matter your budget or resources, we bring creativity, efficiency and innovation to the table. Our specialists are ready to talk through any challenges or opportunities you’d like to explore. Together, we’ll push boundaries and create impactful solutions that lead to better health outcomes for all.