Healthcare marketing

Crafted digital experiences that engage, reassure and inspire.

A comprehensive healthcare marketing strategy

More and more people are seeking medical advice online, and as such, a carefully tailored online presence has never been more crucial to a successful healthcare marketing strategy. With a seemingly limitless number of options available to patients online, a professionally designed medical website and comprehensive healthcare marketing strategy will set you apart from your competition and drive more engagement from your patients.

At Medico Digital, our team will assess your business needs in relation to the current digital market. We will recommend only the most effective digital marketing solutions to grow your healthcare business.

A full-service healthcare marketing agency

We are an award-winning healthcare marketing agency. From bespoke medical website design to healthcare SEO, medical PPC and healthcare social media marketing, we are experts when it comes to crafting tailored healthcare marketing packages to suit the specific needs of every business.

Essential healthcare marketing strategies

Content creation

From engaging blogs to videos, podcasts and infographics, we can help you discover the content that your audience appreciates most, and how they consume it. With more and more people browsing the web with a mobile device, all of our content is optimised for mobile.

Keyword research

A key part of optimising your website is deciding what you want to focus on as a company. By discovering what your patients are searching for, and ensuring that your content is written with keyword optimisation firmly in mind, you will be able to drive relevant, organic traffic to your website.

Reporting, analysis and conversion rate optimisation

One of the most critical elements to a successful healthcare marketing strategy is the ability to adapt to the market’s needs. Each month, we provide you with a report, showing what is working well and what may require more focus going forward. Through careful analysis of marketing trends and the performance of your website, we are able to optimise your site for lead generation.

Search engine optimisation (SEO)

Search engine optimisation, commonly known as SEO, is essential to ensure that your website rises to the top of Google’s search rankings. There are a variety of elements that contribute to a successful SEO strategy, from in-depth keyword research to content marketing, link building and technical website optimisation.

Social media marketing

Social media is one of the most effective and cost-efficient ways of connecting with your patients online. We can help you make use of numerous channels – Twitter, Facebook, Instagram, LinkedIn – to promote the work you are doing and engage with individuals who are interested in your offering. More than 4.5 billion people around the world use social media, so the value of this as a marketing medium cannot be overstated.

PPC advertising

Pay-per-click advertising is an integral part of any healthcare marketing strategy if you want to drive more relevant traffic and leads to your website with immediate results. Our team test and measure the success of each ad campaign to ensure that our ad copy is as engaging as possible for your audience.

Medical website design

Making a great first impression is incredibly important, so we create professional website designs to help gain the trust of your audience. We also optimise our websites for user experience, so your audience will have no problem navigating your site.

Meet your healthcare marketing team

One of the key elements of quality marketing is embedding personality into everything that is created; all content and business output needs to come from an individual, not a faceless corporation, and that's why we want you to know who'll be working on your behalf.

Learn more about the Medico Digital family

What is healthcare marketing?

Why do you need a healthcare marketing agency?

A healthcare marketing agency can put together campaigns which will drive potential patients to the healthcare provider's website, as well as strengthen the relationship with existing patients. For suppliers and other stakeholders in the industry, healthcare marketing can help to drive awareness of products and services.

In this sense, healthcare is no different to other sectors – an organisation's brand can suffer if marketing is not done to a high enough standard, or if there is not enough resource being allocated to the various digital marketing channels, such as healthcare social media marketing, healthcare SEO and medical PPC. All of this starts with a high quality medical website design, so that you are driving traffic to a website that will drive more conversions.

What’s the difference between a healthcare marketing agency and a general marketing agency?

A general marketing agency typically manages marketing campaigns for clients in a number of industries, whereas a healthcare marketing agency will focus exclusively on providing marketing services for organisations within the healthcare sector.

Healthcare marketing agencies offer the advantage of a wealth of experience in the healthcare sector. This is incredibly important as accuracy is of the utmost importance when creating web content or blogs in relation to healthcare. Our specialist knowledge in the creation and execution of healthcare marketing campaigns will ensure that these campaigns meet the business objectives of your organisation.

Who would benefit from working with a healthcare marketing agency?

Healthcare organisations have a variety of reasons for working with a healthcare marketing agency. Some organisations may have a small in-house marketing team that can benefit from outsourcing some or all of their marketing to an agency with greater marketing experience and resources than they currently possess.

Other organisations may value the specialist knowledge which a healthcare marketing agency can provide. Many healthcare organisations benefit from monthly reports that a healthcare marketing agency can provide, allowing them to continue to provide a great healthcare service, while letting their healthcare marketing team do what they do best.

Healthcare marketing can be an effective solution for agencies who wish to increase their patient base, promote their services, extend their reach and position themselves as an authority in the industry.

What should you look for in a healthcare marketing agency?

There are some essential qualities which you should not compromise on in the process of choosing a healthcare marketing agency.

Your healthcare marketing agency should be:

Trustworthy - You should ensure the agency you are considering is credible and trustworthy.

Certified - They should hold the relevant marketing qualifications.

ROI-driven - They should understand the importance of working towards your business objectives.

Experienced with healthcare marketing - They should have demonstrable knowledge of and experience working in the industry.

Creative - Marketing campaigns which do not engage an audience run the risk of failing. Creativity is also important, as a successful healthcare marketing campaign requires you to adapt and respond to marketing trends as well as any updates in Google's algorithms.

“What I like about Ollie, Rich and the team at Medico Digital is that they’re responsive to our commercial needs, meet deadlines and deliver first-rate work – they’re also a pleasure to work with.”

Alex Singleton, Director of Marketing and Communications
Circle Health

“After just the first three months together we made more progress than our previous agency had in 10 months. This growth in performance after such a short period has far exceeded our expectations. It seems rare that an agency can offer such a good service and be competitively priced at the same time.”

Trevor Mapondera, CEO
Nurseline Healthcare

“Great team who were friendly, flexible and happy to respond quickly as we changed things. Also very competitive in terms of cost for creating our new website. We are very pleased with the result!”

Dr Mark Chamley, Clinical Lead
Lambeth Diabetes Intermediate Care Team

“Experienced and friendly team who effectively merged our four Practice websites into a fantastic website for the newly formed Solihull Healthcare Partnership. They understood our needs and listened to our ideas and vision, leading the discussion between all the Practice Managers and key stakeholders. We’re really proud of the website and would thoroughly recommend the Medico Digital team”

Dr Nish Patel, GP Partner
Solihull Healthcare Partnership

“Excellent design and helpful staff. Very pleased with my website.”

Simon Horner, Consultant Cardiologist
Manchester Cardiology

“Very professional, easy to work with, take time to listen to what you want to achieve, respond to requests effectively and produce results in a timely manner. Overall great experience.”

Hyder Ridha, Consultant Plastic Surgeon
HR Plastic Surgery