The digital marketing mistakes healthcare companies can’t afford to keep making (and how to fix them)

Top tips on what to do – and what not to do – to create impactful digital marketing campaigns that engage healthcare professionals and empower patients

This guide reveals the most common marketing mistakes that healthcare marketers are making in 2023, and show you how to avoid them.

We cover:

The importance of research and planning

Channel identification for HCPs and patients

How to produce content that resonates with a niche audience

How (and why) to measure success accurately

Navigating medical advertising compliance and regulations

Identify and receive the support you need for successful medical communication

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Google Rating

4.9

Based on 51 reviews

Medico Digital

4.9

See all reviews

1710940927

I had the pleasure of working with Medico Digital on a recent project and can confidently say their efficient project management and consistent communication made the process stress-free. They demonstrated a deep understanding of the HCP digital landscape relevant to multiple markets, offering invaluable insights that I was able to share with my global team. Their expertise not only ensured the success of the project but also enhanced the overall quality of the outcome. Working with Medico Digital was a refreshing experience, and I would highly recommend them to anyone seeking a knowledgeable digital agency.

1687419576

Medico have been a pleasure to work with. Their digital expertise and sector knowledge enable them to be agile and complete projects efficiently and on a budget, in a way that I haven’t experienced from other med-comm agencies. They provide great advice and strategy that I would highly recommend if you’re looking for a healthcare marketing agency that can truly deliver on your digital objectives. Maria@Nevro

1686305600

The team at Medico have always provided top quality digital support, often going above and beyond for our UK team.

Ilaria DE GIOVANNI

1664523650

The team at Medico have been brilliant at working with our MLR team to get content approved, going above and beyond with sourcing and research. As well as the medical accuracy, the content is always really high-quality and readily optimised. Would definitely recommend them!

1660056764

Medico have been an excellent company to work with. They are always quick to respond to requests, understand difficult issues and ensure that the outcome is what we've been looking for.

1658839323

We have used medico Digital for my personal website, they have provided an excellent service, particularly when it comes to editing and refining the site so make it work and function properly. They have an attention detail and its been excellent working with them. I have used jack Lewis to build my site and he has created an excellent and professional looking site. Many thanks Medico Digital.

1658736656

Hi, Medico digital built our website and we are delighted with it, nothing was too much trouble and the after sales is also great we still have few areas to add which we as a company are working on ready for Jack to complete the project. I would recommend Medico Digital

Mazin KC (KC Mazin)

1652805981

Had a great collaboration with Medico Digital. Efficiently scaled the business and achieved the goal.

1648736576

Fantastic team who deliver a great service and product. Very responsive. Overall a great experience.

Digitaldrop Solutions

1647786528

Best Digital Marketing services at affordable prices range and Team Response was Very Good

Josephine Trotter

1639047203

Medico Digital are a fabulous agency with an impeccable standard of service. The team are friendly, professional, quick to respond, and solution focused. They oversee both our websites, our SEO strategy, and our PPP objectives. Most recently they managed the migration of our websites to WordPress and this project crossed the line on-time and without a single hitch, we felt we were in safe hands at all times. We are delighted to be working with them and would highly recommend them to anyone who strives for the best!

1636203960

Jack and the team were excellent throughout. Medico Digital were more expensive than I originally intended for my website but I really don't regret paying extra. They made me a great website, were responsive throughout the process and guided me through it. Since launch they have continued to support me to figure out how the whole thing works. I could have used a little more guidance on what I need to do after launch (e.g. maintenance, google analytics etc) as certain things were set up without telling me and I did not know about it, but that is not enough of a concern to warrant losing a star and every time I ask they come back and help very quickly. Overall very good service, I would recommend.

1634271351

The whole team have been exceptional in developing and managing my private practice website which significantly increased the number of patients that I see.

1631396011

Beth Soanes and her team are a pleasure to work with and great help to my practice.

×

Google Rating

4.9

Based on 51 reviews

Medico Digital

4.9

See all reviews

1710940927

I had the pleasure of working with Medico Digital on a recent project and can confidently say their efficient project management and consistent communication made the process stress-free. They demonstrated a deep understanding of the HCP digital landscape relevant to multiple markets, offering invaluable insights that I was able to share with my global team. Their expertise not only ensured the success of the project but also enhanced the overall quality of the outcome. Working with Medico Digital was a refreshing experience, and I would highly recommend them to anyone seeking a knowledgeable digital agency.

1687419576

Medico have been a pleasure to work with. Their digital expertise and sector knowledge enable them to be agile and complete projects efficiently and on a budget, in a way that I haven’t experienced from other med-comm agencies. They provide great advice and strategy that I would highly recommend if you’re looking for a healthcare marketing agency that can truly deliver on your digital objectives. Maria@Nevro

1686305600

The team at Medico have always provided top quality digital support, often going above and beyond for our UK team.

Ilaria DE GIOVANNI

1664523650

The team at Medico have been brilliant at working with our MLR team to get content approved, going above and beyond with sourcing and research. As well as the medical accuracy, the content is always really high-quality and readily optimised. Would definitely recommend them!

1660056764

Medico have been an excellent company to work with. They are always quick to respond to requests, understand difficult issues and ensure that the outcome is what we've been looking for.

1658839323

We have used medico Digital for my personal website, they have provided an excellent service, particularly when it comes to editing and refining the site so make it work and function properly. They have an attention detail and its been excellent working with them. I have used jack Lewis to build my site and he has created an excellent and professional looking site. Many thanks Medico Digital.

1658736656

Hi, Medico digital built our website and we are delighted with it, nothing was too much trouble and the after sales is also great we still have few areas to add which we as a company are working on ready for Jack to complete the project. I would recommend Medico Digital

Mazin KC (KC Mazin)

1652805981

Had a great collaboration with Medico Digital. Efficiently scaled the business and achieved the goal.

1648736576

Fantastic team who deliver a great service and product. Very responsive. Overall a great experience.

Digitaldrop Solutions

1647786528

Best Digital Marketing services at affordable prices range and Team Response was Very Good

Josephine Trotter

1639047203

Medico Digital are a fabulous agency with an impeccable standard of service. The team are friendly, professional, quick to respond, and solution focused. They oversee both our websites, our SEO strategy, and our PPP objectives. Most recently they managed the migration of our websites to WordPress and this project crossed the line on-time and without a single hitch, we felt we were in safe hands at all times. We are delighted to be working with them and would highly recommend them to anyone who strives for the best!

1636203960

Jack and the team were excellent throughout. Medico Digital were more expensive than I originally intended for my website but I really don't regret paying extra. They made me a great website, were responsive throughout the process and guided me through it. Since launch they have continued to support me to figure out how the whole thing works. I could have used a little more guidance on what I need to do after launch (e.g. maintenance, google analytics etc) as certain things were set up without telling me and I did not know about it, but that is not enough of a concern to warrant losing a star and every time I ask they come back and help very quickly. Overall very good service, I would recommend.

1634271351

The whole team have been exceptional in developing and managing my private practice website which significantly increased the number of patients that I see.

1631396011

Beth Soanes and her team are a pleasure to work with and great help to my practice.

×