Medico Digital Insights

S2 Ep3: Lifting the lid on the PAGB – An interview with CEO Michelle Riddalls


17th May 2024


Written by Louis Meletiou

Today we’re delighted to be joined by Michelle Riddalls, PAGB CEO. In this insightful interview, we dive into the world of self-care and the crucial role of the consumer healthcare industry in empowering people to take control of their health. 🩺💪

Join Medico marketing director, Louis Meletiou, and Strategic Engagement Lead, Pippa Short as they welcome Michelle who shares her expertise on:

  • PAGB’s mission to empower self-care through supporting self-regulation and shaping policy
  • The immense potential of self-care in alleviating pressure on the NHS
  • Strategies for increasing awareness and education around self-treatable conditions
  • The importance of reclassifying medicines from prescription-only to over-the-counter to widen access
  • Fostering an attractive regulatory environment for innovation in the OTC sector
  • Michelle also discusses the economic impact of OTC products, the role of trusted information sources in combating misinformation, and the collaborative efforts between PAGB and various stakeholders to advance self-care in the UK.

Whether you’re a healthcare professional, policymaker, or simply interested in taking control of your health, this episode offers valuable insights into the future of self-care. 🌟

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