After ten years of building Medico Digital in the UK and working with healthcare brands across Europe, we’ve opened our first international office in Melbourne.
It’s not a launch we’re shouting about. But it’s one we believe in.
This is a natural next step in a journey that’s always been focused on a simple idea: that better health starts with better information. And that patients deserve online experiences that are as clear, trustworthy and accessible as the care they receive in person.
Lessons from ten years in digital healthcare
When we started Medico, it was with no outside funding, no exit plan, and no real playbook- just a clear frustration that healthcare marketing was failing the very people it was supposed to serve: patients.
Since then, we’ve worked with organisations across the EMEA region to help them modernise their digital presence; from SEO and paid campaigns to content strategy, website development and AI readiness. Along the way, we’ve seen huge shifts in how patients search for care, how trust is built online, and how digital performance is measured.
We’ve also learned that healthcare organisations, whether public or private, need specialist partners. Ones that understand the complexity of regulated markets, clinical nuance, and the real-world impact of digital decisions. That’s what we’ve built our team and approach around.
Why Australia, why now?
Australia’s healthcare system is mature, digitally literate, and undergoing its own transformation, particularly when it comes to how patients find and interact with care.
With Nathan Hill (formerly Country Lead of Doctify Australia) joining as Managing Director, we’ve found the right person to lead our work in the region. Nathan brings deep local insight, credibility, and a shared belief in putting patients first.
We’re not trying to scale quickly or chase attention. We’re focused on building the kind of infrastructure we believe healthcare needs: patient-first, digitally robust, and built to last.
Looking ahead: a more connected future
The launch of Medico Australia also marks the beginning of a more connected model. With teams now working across EMEA and APAC, we’re starting to lay the foundations for cross-time-zone support, particularly important for web development, optimisation, and other “always-on” digital assets.
More broadly, we believe healthcare marketing has to move beyond campaigns. It needs to become infrastructure. The digital layer patients rely on to find care, assess options, and take action with confidence.
That’s what we’re working on - quietly, collaboratively, and with the same patient-first principles, digital expertise, and curious mindsets that have allowed us to navigate and support healthcare brands at every stage of their digital journey.
As we scale, we’re also creating more space to invest in innovation, projects like PatientXP, which aim to help healthcare organisations better understand and improve the digital experience they offer to patients and service users alike.
If you’re a healthcare provider, marketer or technologist working in this space, whether in the UK, Australia or beyond - we’d love to connect.