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The London Clinic - Social Media

Attracting international patients for a prestigious London hospital The London Clinic social media marketing campaign

Social media
+855k
People reached
+56k
Engagements created
301%
Increase in Facebook page likes
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The London Clinic

The London Clinic, a leading private hospital in London with a rich heritage, needed help in generating patient enquiries from the UAE for a range of specialised treatments. They asked Medico Digital to create a social campaign to help meet this objective.

The challenge

The cultural sensitivities and local nuances of the market demanded that the campaign be planned and targeted with great care. Patients of a certain affluence needed to be reached, as well as a specific section of the UAE community living as expats in the UK.

The solution

Medico leveraged the powerful targeting features of Facebook’s advertising platform to run the campaign, creating a variety of different ad types to position the hospital as an international medical centre of excellence and promote their ‘world-leading specialists’. A set of patient personas were used in order to ‘drill-down’ into the specific profiles which the campaign needed to target for it to be successful and help The London Clinic reach its key business objectives.

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