Medico Digital Insights

The Healthcare Leaders Podcast, S1 Ep4: Building trust through digital change – with Ross Taylor


19th December 2023


Written by Carrie

In this episode of The Healthcare Leaders Podcast by Medico Digital, we’re joined by Ross Taylor, Digital Change Consultant.

In this episode, we talk digital transformation and building trust in the healthcare and pharma world. 

Including – 

  • Where digital transformation meets behaviour change
  • The role of health literacy and access to health information 
  • Ross’s take on why techology – by itself – fixes nothing
  • How healthcare companies can build trust – a simple model (with some new additions!) 

You can connect with Ross:

On LinkedIn –


Or via email: 

Links and resources mentioned by Ross: 

Think big start small scale fast, the book on Amazon – Think Big, Start Small, Scale Fast: Stories from the Stage on Disruption, Transformation and the Accelerating Future

Justin Trudeau quote “Never before has change….” – Tackling the pace of change head on | ChangeQuest

Edelman Trust in Healthcare special report – Special Report — Trust and Health 2023

Health literacy really matters – Low Health Literacy and Health Outcomes: An Updated Systematic Review | Annals of Internal Medicine

Ken Blanchard’s Trust Model – MindTools | Home

Accenture report on AI – “3 out of 4 C-suite executives believe that if they don’t scale artificial intelligence in the next five years, they risk going out of business entirely.  The same number who admit they struggle with scaling AI projects across their business.” – Scaling AI: From Experimental to Exponential

How can Medico transform your healthcare business?

I need help with
Deep understanding of the healthcare market
Access to vast amount of data
Detailed patient personas

FREE guide: A Practical Guide for Health and Pharma Brands in 2024 and Beyond

Google Rating
Based on 51 reviews
Google Rating
Based on 51 reviews