We helped Spire Bristol Hospital improve the digital services they deliver to patients.
Spire Bristol Hospital
Spire Bristol Hospital is the largest private hospital in the South West, servicing over 50,000 outpatients a year. The hospital relies on their website and social media channels to communicate with their patients, provide information on GP education and promote their individual consultant’s practices.
After a change in staff, the Hospital were left without the in-house marketing expertise to manage their existing website and social media networks. To make matters trickier, the change in personnel took place at a time where the hospital was required to submit a full audit of their website content (including their 191 treatment pages) to Spire Head Office who were reviewing their online content in preparation for a new group website.
With such a diverse range of stakeholders to satisfy, it was important that the hospital were able to find an agency who understood Spire’s brand messaging, the market constraints in which they operated and the sensitivities involved in marketing to patients.
During the 3-month period while the hospital recruited and trained their new marketing team, Medico Digital conducted a full audit of the Hospital and Specialist Cancer Care Centre websites. This involved a rigorous review of the information displayed on the contact and A-Z treatment pages, and highlighting specific local treatments that hadn’t been captured in the information architecture of the new group website redevelopment plans.
In addition to carrying out the full website audit, Medico Digital took responsibility for the day-to-day management of the hospital’s digital services. This included responding to requests made by consultants, hospital and head office staff to update the website, and delivering daily social updates to communicate business critical messages and support the hospital’s wider marketing campaigns.
- The hospital were able to seamlessly transfer marketing communications to an external provider without any disruption to service delivery.
- Ensured that vital information could continue to be communicated to key stakeholders.
- Continued to carry out scheduled marketing campaigns to support their ongoing Self-Pay strategy.
- Grew Twitter and Facebook following by over 12%, helping the hospital reach new patients online.
Carol Brown, the hospital’s Business Development Manager had this to say: