How we helped plastic surgeon Paul Wilson attract 11 new patient enquiries through his website each month.
Paul approached Medico Digital in 2015 looking to grow his cosmetic surgery practice by developing his online presence.
After an initial consultation, the Medico team set to work to develop Paul a new brand identity that represented his clinic’s values and would help him to connect with his patients in a clear and engaging way.
Bristol Cosmetic Surgery was born, and within a month the Medico team had developed a brand new website to showcase Paul’s new cosmetic surgery brand.
Search Engine Optimisation
Having worked with another agency for a number of years, Paul’s previous website had been subject to some questionable SEO tactics that had led to his website being penalised by Google. The sanction imposed by Google was so significant that his website had become unfindable in search results meaning his previous website could no longer support his practice.
After several months of whitehat SEO activities, Paul’s new website is seeing sustained, organic growth and has now achieved high first page rankings on Google for all his key procedure search terms. The result, Paul’s new website has seen a 155% increase in traffic and is now generating an average of 11 new patients for his clinic each month.
Medico Digital created business profiles on all the major social media platforms, including Facebook, Twitter and Google+. We provide ongoing social media management and campaigns to engage new patients and support the search engine marketing we carry out for Paul’s website.