Circle Health website redevelopment

Here’s how we helped Circle Health to create a lightning fast, search engine optimised website that puts patients first with state-of-the-art progressive web app capabilities.

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Delivered in less than 5 months
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Faster than competitor websites

Increase the number of qualified leads generated from AdWords campaigns

Audit and restructure care services campaigns

Expand the geographic reach of live in care campaigns

Increase the number of job applications from qualified carers living in London

Technical superiority

Optimised page speed
Technically, the new Circle Health website is a cut above the rest. Navigating through the website, you’ll notice the near instantaneous page load speed, which was achieved by reducing the number of page requests, combined JavaScript and CSS files and an optimised delivery. Take a look at how it compares to some of its closest competitors.

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AMP enabled 
Accelerated mobile pages (AMP) are Google’s latest project to speed up the web. With AMP ready pages on the website, Circle Health can deliver content instantly across multiple platforms, giving users a smoother, more engaging experience on mobile and desktop devices.

Progressive web app functionality
A Progressive Web App (PWA) is a web app that uses modern web capabilities to deliver an app-like experience to users. When patients use the new Circle Health website on a mobile phone they now get given the option to save the website to their phone’s home screens alongside their other applications. This functionality gives Circle Health the capability of sending push notifications to patients as well as other app like features if this becomes a business need.

Search engine optimised

With more than 175 million health-related searches made on Google each day, organic search played a key role in the development of the new website. This not only involved the page speed optimisation and location-specific features previously mentioned, but a whole raft of other technical SEO updates such as JSON schema markup and automatic alt text generation for images.

UX optimisation

Mobile first design
With a majority of Circle Heath’s website traffic coming from mobile devices, the new website was created based on designs by Circle’s in-house team to use the latest responsive technology, Bootstrap 4, to deliver an engaging and intuitive user experience on both mobile and desktop devices.

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Location-specific
One of Circle’s key objectives for the new website was to make the content more relevant to users by displaying location specific content based on their location of interest. Now when a potential patient in Reading searches for the hip unit, users are presented with content that is tailored to specifically to their local Circle Reading Hospital.

Powerful backend functionality
Working closely alongside Circle Health’s marketing team we made sure the website CMS was tailored to their needs, enabling them to easily make use of the Umbraco framework. The website backend was designed specifically for Circle Health’s marketing team, allowing for fast, intuitive content edits and continued internal development.

Most importantly, by keeping discovery sessions and meetings to a minimum, we took the hassle out of the project and were able to deliver the redevelopment in under 5 months time.

If you’re interested in finding out more about hospital website design and development get in touch with one of our team today.