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Apple iOS is the operating system used for its iPhones, iPads, iPod Touches and Home Pods. Since its release alongside the first iPhone back in 2007, iOS has been through many iterations, the latest of which was released in September 2020.  Apple’s iOS 14 update and what it means for digital marketing The latest version…

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TikTok & Snapchat for healthcare marketing How to use new social media platforms to grow your online presence among patients. How we can help    You’ll learn how to: Create low-cost content for video based social media platforms Grow an audience on TikTok and Snapchat Turn your audience into paying patients Read time: 5 minutes…

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If you are a licensed pharmaceutical company, there is very little room for error when it comes to advertising. There are clear guidelines pertaining to any form of advertising campaign which pharmaceutical companies take in the UK – they are governed by the Association of the British Pharmaceutical Industry’s (ABPI) Code of Practice (https://www.abpi.org.uk/media/6655/abpi-code-of-practice-2019.pdf). While…

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How to target clinicians using LinkedIn advertising How we can help    Obviously COVID-19 has brought unprecedented changes during 2020, but even before the pandemic took hold, how we approached digital marketing was evolving faster than ever. Buying habits amongst healthcare professionals are changing, with people increasingly starting their purchasing journeys online. As marketing professionals,…

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They say a picture is worth a thousand words and, in healthcare marketing, this couldn’t be truer. Engaging photos tell your potential patients what results they can expect when having a procedure at your clinic and are key to a successful and transparent social media strategy. It’s likely that you’ll probably use a smartphone in…

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Doctor in white coat talking to patient

Our Director Ollie recently spoke at the 2019 Private Healthcare Summit in London on how to develop a patient-centric social media marketing campaign. Below he shares some of the insights from his presentation. Patient behaviour is changing, and it’s changing in line with how habits are evolving in the wider consumer world. According to recent…

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If Instagram’s not a part of your healthcare marketing strategy, then it should be Most healthcare services understand the importance of having a social media presence. From maintaining a public Facebook page to Tweeting out important news and announcements, many doctors and medical professionals have already mastered the basics of social media marketing. However, most…

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If you are part of the recruitment team in a healthcare organisation then you will be well aware of the challenges finding skilled, qualified staff can bring. This is only likely to increase in the future with the additional questions that Brexit poses. The uncertainty around the continued use of nurses from abroad post-Brexit has…

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If you’re a consultant looking to set up your own private practice, it’s vital that you can get to grips with the GMC guidelines for marketing private medical services. The GMC has rigorous guidelines for the marketing of private medical services. These include the requirements that marketing must be: Both factual and verifiable Compliant with the law…

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Traditionally, healthcare organisations have seen a high degree of patient loyalty. Practitioners build up their practices over the course of a career, with family lines and locality often being a large factor when it comes to patient choice, especially in the case of GPs and suchlike. Now things are changing, and practitioners may ask themselves…

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