Instant eCare had gained exposure for their products and grown their business very successfully using Google Ads. With the business starting to mature Director, Shah Hoque, wanted to reduce their investment in paid media by improving their organic search performance.
Medico were tasked with creating a cost-effective SEO strategy, that would improve Google search rankings for key product areas, allowing Instant eCare to reduce their reliance on PPC and increase their profitability.
Our SEO approach achieved sustained month-on-month organic growth, in terms of impressions and traffic to the website. Most importantly of all, revenue from organic search for the focus products lines grew by an average of 105%, which enabled Instant eCare to significantly reduce their PPC investment.