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Reducing an online pharmacy’s reliance on PPC advertising with our SEO expertise

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Increase in organic revenue

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Increase in domain authority

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Increase in organic traffic

Instant eCare

Instant eCare is an up and coming online pharmacy that provides patients with fast and convenient access to treatments online. Offering fast and discreet delivery, Instant eCare enables patients to get their medications without having to wait to be seen by a GP.

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The challenge

Instant eCare had gained exposure for their products and grown their business very successfully using Google Ads. With the business starting to mature Director, Shah Hoque, wanted to reduce their investment in paid media by improving their organic search performance.

Medico were tasked with creating a cost-effective SEO strategy, that would improve Google search rankings for key product areas, allowing Instant eCare to reduce their reliance on PPC and increase their profitability.

The solution 

Medico Digital focused on both on-site and off-site search engine optimisation strategies.

The on-site optimisation strategy consisted of a technical audit of Instant eCare’s website, highlighting priority areas that needed to be brought up to scratch, from H1 tags and redirects to page speed and javascript minification. Medico Digital’s developers got to work, while our content team focused on creating original, search engine optimised content for their key product lines.

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The off-site optimisation strategy began with an outreach program. Medico’s in-house, medical copywriters created short and engaging lifestyle articles focusing on the management of various conditions relating to Instant eCare’s product ranges. We reached out to our extensive database of healthcare bloggers and influencers who published the content on their websites, providing contextual and natural backlinks to the Instant eCare website to increase their domain authority.

The results

Our SEO approach achieved sustained month-on-month organic growth, in terms of impressions and traffic to the website. Most importantly of all, revenue from organic search for the focus products lines grew by an average of 105%, which enabled Instant eCare to significantly reduce their PPC investment.

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